PMM and UXR are equal partners. Typically PMM is responsible for drafting the
project brief which provides context and the learning objective. UXR recommends
the research approach, the tools, and designs the execution brief. PMM will
review the questions to ensure it aligns with...more
We think about this as a layered approach, of which time is an important
consideration. Here are some ways to think about the differences:
* Jobs To Be Done (JTBD): Essentially, what is the 'job' someone is 'hiring'
your product to do? What is the outcome they're looking for? This is extreme...more
Tactically, you can apply the learnings in pretty much any way - from sourcing
to targeting. However, in many case, you'll want to make sure other teams are
aware of this information so that they can use it even if you personally aren't
involved. With that in mind, think about how you can sociali...more
Ideally, in everything :)
Product Marketers should aim to approach our work from the perspective of the
consumer, and frequently bring that view into internal conversations. This is
why we closely evaluate their options (via competitive tracking), their
experience (product and userflow), and the...more
It truly does take a team to develop a strong pov on the market - a PMM can
drive it, but you'll want other internal subject-matter experts to contribute.
I'd recommend first aligning w/your leadership team, and ask them to dedicate
one person to help even if in a limited capacity (a few hours ...more
Always assume best intent. Start there. Often times people want to help, but
there are other things going on; there may be nuances you have not yet
considered which your stakeholder is weighing carefully. It's important to dig
in to see where the resistance may be coming from and get your stakeho...more
Yes! We can and we do - surveys, interviews, localization checks,
experimentation, and instructor advisory boards. Some of these are a heavier
lift than others, so it’s important to ensure you are really thoughtful to marry
the content and desired outcome to the testing approach, to ensure you ca...more
A market analysis is complex: there are many (many) different things that make
up a market, and it can easily become a sociological discussion - especially as
you see similar trends across multiple markets, driven by divergent factors.
Ultimately, you are seeking to understand a) headwinds b) ta...more
The language of love at Udemy is Data. As such, we're always looking for more,
and consumer insights are a constant.
Research is conducted on an ongoing basis by our incredible User Research group.
This includes longitudinal research where we would like to track progress over
time such as for up...more