Dee Dee Wolverton

We think about this as a layered approach, of which time is an important consideration. Here are some ways to think about the differences: Jobs To Be Done (JTBD): Essent...

Ideally, in everything :) Product Marketers should aim to approach our work from the perspective of the consumer, and frequently bring that view into internal conversatio...

Yes! We can and we do - surveys, interviews, localization checks, experimentation, and instructor advisory boards. Some of these are a heavier lift than others, so it’s ...

Tactically, you can apply the learnings in pretty much any way - from sourcing to targeting. However, in many case, you'll want to make sure other teams are aware of this...

The language of love at Udemy is Data. As such, we're always looking for more, and consumer insights are a constant. Research is conducted on an ongoing basis by our incr...

A market analysis is complex: there are many (many) different things that make up a market, and it can easily become a sociological discussion - especially as you see sim...

Great question. PMM and UXR are equal partners. Typically PMM is responsible for drafting the project brief which provides context and the learning objective. UXR recomm...

Always assume best intent. Start there. Often times people want to help, but there are other things going on; there may be nuances you have not yet considered which your ...

It truly does take a team to develop a strong pov on the market - a PMM can drive it, but you'll want other internal subject-matter experts to contribute. I'd recommend ...