AMA: Unbabel Former VP of Product Marketing, Sarah Din on Building a Product Marketing Team
January 19 @ 10:00AM PT
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What advice would you give a junior product marketing manager who is the first product marketing hire?
I don't want to just be a launch project manager or a new releases copywriter.
Does not matter if you are a junior PMM or a seasoned PMM leader - owning/coordinating launches and copywriting will always be part of your job in one way or another so e...
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I love this question because in my experience I have hired PMMs from a variety of backgrounds, including people that have had no direct PMM experience, but they all had t...
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To scale any team you want to do it thoughtfully, and have a clear plan in place before you go on a hiring binge. Have the right foundation in place before you bring on...
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How do you divide the workload between two product marketers covering multiple products?
(context: small company, still establishing product marketing function, no senior marketing leader to guide, lots of room to carve own path, looking for best ways to support success!)
There are always going to be a million things that you feel need to be done. PMMs by nature want to take on everything, but the fact is, even though things might seem cri...
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What does your product marketing team org structure look like?
Do you simply have Product Marketers by product/portfolio? Do you have a release communications manager? Someone in sales enablement? What other roles exist in your product marketing teams today?
This is a question I get a LOT. Everyone wants to know whats the idea PMM team structure. The short answer is there isn't one. Firstly, the role of a PMM looks different...
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It is so important to have some foundational processes in place before you scale a team. Here are a few I always like to establish right away GTM, product launch proces...
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This really depends on your current PMM team, and how they are structured. If you have PMMs that are very specialized in certain areas and are you trying to grow the t...
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How do you communicate product marketing achievements upwards and build visibility?
It can sometimes be a struggle for those on the executive team, or in higher leadership roles, to see the value that product marketing is bringing to the business - especially if they do not have regular interaction. How do you build visibility for you and/or your team, and clearly communicate the achievements and activities throughout the year?
Internal comms is sometimes undervalued, but in my opinion, it is one of the most important parts of a PMM's role, especially because product marketing is one of the very...
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