AMA: Unbounce Chief Strategy Officer, Tamara Grominsky on Growth Product Marketing
May 11 @ 9:00AM PT
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Kajabi VP Product Marketing & Lifecycle • 4y
This is going to depend entirely on the growth stage of your business and the health of your customer base. If you're a startup, you'll need to focus on getting new cust...
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Kajabi VP Product Marketing & Lifecycle • 4y
In the beginning, you'll most likely have a smaller PMM team - maybe with just one PMM. That means you'll need a well-rounded PMM generalist. Someone who is comfortable t...
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How can I get into product marketing from my current technical sales/enablement role?
I'm a product specialist at Meltwater and I'm looking to move into product marketing but would prefer to look externally. I currently support the sales team by setting up and demoing customized environments to prospects, sparring use cases, and doing some enablement work.
I've been doing some small projects with both the product marketing team and the broader marketing team - most recently a competitive VS style landing page and vertical-specific landing page copy.
For a side project, I'm in the midst of starting a podcast for aspiring marketers where I interview people from different disciplines so students and others looking to get into the field can see what best aligns with their interests.
Is there anything else I should be doing? Am I looking two steps ahead and I need to get more experience first? Feel like I wouldn't even get an interview if I applied to a PMM job in the tech space.
Kajabi VP Product Marketing & Lifecycle • 4y
It's a great time to get into Product Marketing - demand is high, and supply is low. In my experience, great PMMs and PMs come from a wide variety of backgrounds, so th...
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Kajabi VP Product Marketing & Lifecycle • 4y
I would argue that the definition of product marketing remains the same regardless of go-to-market motion. At it's core, product marketing is about identifying the right ...
2889 Views
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Kajabi VP Product Marketing & Lifecycle • 4y
I've seen this done successfully a number of different ways. Here are a few common ones: Usage - What is the % of your sales team that is using the content and collatera...
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Kajabi VP Product Marketing & Lifecycle • 4y
Product Marketing and Customer Marketing go together like peanut butter and jelly! I just love to see the two teams working side by side, regardless of who they report in...
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