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Tamara Grominsky

AMA: Unbounce Chief Strategy Officer, Tamara Grominsky on Growth Product Marketing

May 11 @ 9:00AM PST
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Unbounce Chief Strategy Officer, Tamara Grominsky on Growth Product Marketing
Top Questions
Tamara Grominsky
Tamara Grominsky
Kajabi VP Product Marketing & LifecycleMay 11
I've seen this done successfully a number of different ways. Here are a few common ones: 1. Usage - What is the % of your sales team that is using the content and collateral you are creating. If you use a competitive enablement tool like Klue, you'll be able to track usage and adoption ......Read More
873 Views
1 request
How can I get into product marketing from my current technical sales/enablement role?
I'm a product specialist at Meltwater and I'm looking to move into product marketing but would prefer to look externally. I currently support the sales team by setting up and demoing customized environments to prospects, sparring use cases, and doing some enablement work. I've been doing some small projects with both the product marketing team and the broader marketing team - most recently a competitive VS style landing page and vertical-specific landing page copy. For a side project, I'm in the midst of starting a podcast for aspiring marketers where I interview people from different disciplines so students and others looking to get into the field can see what best aligns with their interests. Is there anything else I should be doing? Am I looking two steps ahead and I need to get more experience first? Feel like I wouldn't even get an interview if I applied to a PMM job in the tech space.
Tamara Grominsky
Tamara Grominsky
Kajabi VP Product Marketing & LifecycleMay 11
It's a great time to get into Product Marketing - demand is high, and supply is low.  In my experience, great PMMs and PMs come from a wide variety of backgrounds, so there is no "one perfect path". They key is to take your existing skills and knowledge and position it in a way that matches th......Read More
611 Views
1 request
Tamara Grominsky
Tamara Grominsky
Kajabi VP Product Marketing & LifecycleMay 11
This is going to depend entirely on the growth stage of your business and the health of your customer base. If you're a startup, you'll need to focus on getting new customers in the door. But, if those prospects or trialers aren't converting into paying customers, or are churning out rapidly i......Read More
535 Views
1 request
Tamara Grominsky
Tamara Grominsky
Kajabi VP Product Marketing & LifecycleMay 11
In the beginning, you'll most likely have a smaller PMM team - maybe with just one PMM. That means you'll need a well-rounded PMM generalist. Someone who is comfortable taking on everything from product launch to sales enablement to segmentation. Prioritization will be key to make sure the team i......Read More
1255 Views
2 requests
Tamara Grominsky
Tamara Grominsky
Kajabi VP Product Marketing & LifecycleMay 11
I would argue that the definition of product marketing remains the same regardless of go-to-market motion. At it's core, product marketing is about identifying the right customer and markets that find your product valuable, positioning and packaging that value in a compelling way, and then drivin......Read More
1166 Views
2 requests
Tamara Grominsky
Tamara Grominsky
Kajabi VP Product Marketing & LifecycleMay 11
Product Marketing and Customer Marketing go together like peanut butter and jelly! I just love to see the two teams working side by side, regardless of who they report into.  Product Marketing should be the expert on the "target market" - by this I mean the core markets, customer segments and ......Read More
1030 Views
1 request