AMA: Unity Vice President Product Marketing, Jon Rooney on Establishing Product Marketing
December 5 @ 10:00AM PT
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Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 1y
For series A or any early-stage start-up, I'd hyper-focus on really nailing product market fit (PMF) through deep engagement with customers who are actively using your pr...
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3 requests
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 1y
One of the main things I look for when interviewing PMM candidates is how they well they communicate their past experience - namely how they describe not just their roles...
1248 Views
2 requests
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 1y
Setting up a new (or a renewed) PMM function inside an org is fraught with all sorts of challenges. If a company made it to a certain point without PMM, there could be te...
505 Views
3 requests
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 1y
If you end up in a situation where leadership has a fundamentally different idea of the PMM function than you do, you're facing an uphill road but you have a path to chan...
526 Views
3 requests
How do you prepare yourself to become a Product Marketing Director and manage a team, without any experience managing anyone previously?
I'm on my 5th year of product marketing in my career, with another 5 years before that in general demand gen at very small companies. I've had management experience in the past, but not in a Product Marketing role. Often times in smaller companies, there will be 1 or 2 PMMs, usually in a very flat hierarchy, or a single boss, with no room to really move up a proverbial ladder and into management experience. So what are ways that I can prepare myself now, so that if the time comes to apply for a Director position (either internally or at another company) that I can be considered even without recent people management experience? Are there any courses for this that are highly regarded in the management arena?
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 1y
To prepare your yourself to manage other PMMs as a Director, make sure you gain plenty of experience managing large-cross functional projects where success depends on you...
929 Views
1 request
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 1y
The short, not super helpful answer to "How do you work with the cross functional teams?" is really closely and really well :) PMM is at the center of so much important w...
548 Views
2 requests