AMA free for Get unlimited access, starting at $12.42 / month - Get Access
AMA: Unity Vice President Product Marketing, Jon Rooney on Influencing the C-Suite
April 23 @ 10:00AM PST
View AMA Answers
Unity Vice President Product Marketing, Jon Rooney on Influencing the C-Suite
Top Questions
How is your Product Marketing team structured?
By product line, segment, function or by objective (ie. revenue retention, product engagement, etc?
Jon Rooney
Unity Vice President Product Marketing • April 24
Rather than by product line or aligned to how the product team is organized, I structure product marketing teams by customer groupings (or buying centers). So if your company has distinct customer groups (either by vertical industry, like Financial Services or Gaming, or horizontal role type, lik......Read More
302 Views
3 requests
Jon Rooney
Unity Vice President Product Marketing • April 24
The best way to drive alignment on messaging across the exec team is to be super clear about the process and milestones without going into too much detail (which a great rule of thumb for all things working with execs). The process needs to build off a set of hypotheses about messaging (basically......Read More
308 Views
4 requests
Jon Rooney
Unity Vice President Product Marketing • April 24
The best way to influence the c-suite to get more resources is to quantify the impact of your current resources and identify areas of the business that could benefit from similar impact with more investment. For PMM this can be tough, as we're at the hub of most GTM activities but hard measuremen......Read More
289 Views
3 requests
How do you get the Csuite team to buy into a new pitch deck?
I just joined a new company, and their pitch decks are AWFUL and the sales teams are losing deals because of poor pitches. I'm working with a few key stakeholders to create better pitch decks, but several CSuite team members are apprehensive about trying something new because we'll be filing for IPO soon. They'd rather be consistently bad, then differently good.
Jon Rooney
Unity Vice President Product Marketing • April 24
Getting the C-suite to buy into a new pitch deck depends on whether or not execs feel like a new pitch deck is needed. If Execs feel like the company needs a new pitch and puts you/PMM in charge of that project, you're in good shape because you'll get the attention and cooperation you need to gat......Read More
302 Views
4 requests
Jon Rooney
Unity Vice President Product Marketing • April 24
In order to narrow down what PMM works on as to not be pulled in a million directions and get stuck being short order cooks for every random initiative, you need to invest heavily in understanding and internalizing the company's priorities and goals, as communicated via OKRs, KPIs or however your......Read More
295 Views
4 requests
Jon Rooney
Unity Vice President Product Marketing • April 24
The best way a junior or newer PMM can get exposure to the C-suite is through their work on a specific project or initiative that rises to their attention. A lot of the work we do as PMMs doesn't (and generally shouldn't) get C-suite attention unless things aren't working. Sales enablement decks,......Read More
292 Views
2 requests
Jon Rooney
Unity Vice President Product Marketing • April 24
Product marketers most often come up short in influencing the C-Suite by showing up at the wrong altitude, with the wrong information and the wrong disposition. The most common mistake I've seen is a PMM showing up with far too much detail and data without a clear "here's the goal, here's what we......Read More
314 Views
3 requests
Upcoming AMA's
Adobe Head of Product Marketing (APAC), Jeremy Wood on Influencing the C-Suite
August 13 @ 10:00AM PST
Register
ThoughtSpot Senior Director of Product Marketing, Christine Sotelo-Dag on Stakeholder Management
August 7 @ 10:00AM PST
Register
Quickbase VP of Product Marketing, Sarah Din on Influencing the C-Suite
July 31 @ 10:00AM PST
Register
Show All