AMA: Unity Vice President Product Marketing, Jon Rooney on Influencing the C-Suite
April 23 @ 10:00AM PT
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Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 2y
Product marketers most often come up short in influencing the C-Suite by showing up at the wrong altitude, with the wrong information and the wrong disposition. The most ...
1048 Views
3 requests
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 2y
The best way to influence the c-suite to get more resources is to quantify the impact of your current resources and identify areas of the business that could benefit from...
611 Views
3 requests
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 2y
The best way a junior or newer PMM can get exposure to the C-suite is through their work on a specific project or initiative that rises to their attention. A lot of the w...
570 Views
2 requests
How do you get the Csuite team to buy into a new pitch deck?
I just joined a new company, and their pitch decks are AWFUL and the sales teams are losing deals because of poor pitches. I'm working with a few key stakeholders to create better pitch decks, but several CSuite team members are apprehensive about trying something new because we'll be filing for IPO soon. They'd rather be consistently bad, then differently good.
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 2y
Getting the C-suite to buy into a new pitch deck depends on whether or not execs feel like a new pitch deck is needed. If Execs feel like the company needs a new pitch an...
736 Views
4 requests
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 2y
The best way to drive alignment on messaging across the exec team is to be super clear about the process and milestones without going into too much detail (which a great ...
1816 Views
4 requests
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 2y
In order to narrow down what PMM works on as to not be pulled in a million directions and get stuck being short order cooks for every random initiative, you need to inves...
697 Views
4 requests
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 2y
Rather than by product line or aligned to how the product team is organized, I structure product marketing teams by customer groupings (or buying centers). So if your com...
1268 Views
3 requests