AMA: Unity Vice President Product Marketing, Jon Rooney on Market Research
June 8 @ 10:00AM PT
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Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 2y
For Primary Research on a tight budget, surveys via any number of free online tools are super common and can provide at least directional insights, though you may have to...
820 Views
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Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 2y
If you have budget, definitely go with a specialty firm whose expertise is paneling the right mix of enterprise decision makers who may or may not be current customers an...
533 Views
1 request
How do you use User Experience research to align product marketing and design teams around the same end user needs?
How do you use User Experience research to align product marketing and design teams around the same end user needs?
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 2y
User Experience research is an important double-click into overall market opportunity analysis, going deeper into a detailed examination of how a given persona/role compl...
561 Views
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Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 2y
Having skilled, experience market researchers in-house (whether in PMM or not) certainly makes it easy to take on more projects yourself. No matter how good outside firms...
1499 Views
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Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 2y
If there's only an ad-hoc process in place, put in something programmatic that's simple and straightforward so customers and partner teams can understand and follow. If y...
774 Views
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How do you establish research as a product marketing function when there is a UX research team already owning most research initiatives?
And how to you create ownership of that function when UX research believes they should be the sole owner of all research?
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 2y
The rise of UX research as a practice over the past 10+ years has unfortunately created it's share of organizational overlap, friction and feudal rivalries (leading to wa...
1317 Views
1 request