AMA: Unity Vice President Product Marketing, Jon Rooney on Product Launches
September 26 @ 10:00AM PST
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Unity Vice President Product Marketing, Jon Rooney on Product Launches
Top Questions
Jon Rooney
Unity Vice President Product Marketing • September 26
How you should measure the success of a product launch should be driven by the same two fundamental questions you need to craft a launch strategy: 1. "What problems are we solving for whom and why are we uniquely set up to win here?" 2. "How exactly will we capture the additional value we......Read More
516 Views
2 requests
Jon Rooney
Unity Vice President Product Marketing • September 26
The best tool for a product launch is a single system of record that captures both the strategic "why? what are the goals?" as well as the tactical "who's doing what, by when?" in one clear, easily discoverable place. This could be a tool like Airtable, Asana, Monday or something as simple and un......Read More
540 Views
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If your product team works in two-week sprints, how do you balance and prioritize each launch? In other words is a "release" always a "launch" and how do you differentiate and treat each?
Product team releases something worthwhile (to a degree) every two weeks. A new feature is released in an MVP stage (not always in beta) and frequently iterated on. How does a small team manage the constant updates to existing products to ensure clients are informed (so the updates get used/don't take anyone by surprise) but aren't constantly being bombarded by marketing messages.
Jon Rooney
Unity Vice President Product Marketing • September 26
I always frame a "release" as an engineering event in which new capabilities or a new product (after having been deemed "complete," passing QA, Docs fully update, etc) are either ready to be made available to customers in the form of distinct Release Candidate (RC) build or, in the case of SaaS, ......Read More
512 Views
1 request
How do you make decisions around channels to use for new product launches?
What are some of the key questions you want to answer when evaluating channels for a product launch and how do you go about finding these answers?
Jon Rooney
Unity Vice President Product Marketing • September 26
Decisions around which channels to use for a product launch should be driven by the same two fundamental questions you need to craft a launch strategy: 1. "What problems are we solving for whom and why are we uniquely set up to win here?" 2. "How exactly will we capture the additional v......Read More
502 Views
2 requests
Jon Rooney
Unity Vice President Product Marketing • September 26
We've all had to launch products before they're fully baked, and while it may be nerve-racking, you can think of the exercise more of a market introduction rather than a traditional product launch. You might want to focus on building awareness and credibility through top-of-the-funnel assets like......Read More
596 Views
1 request
Jon Rooney
Unity Vice President Product Marketing • September 26
A product launch for an acquired product vs. a product built in-house could be very different, largely dependent on how far along the acquired product is in terms of customers and brand. In many cases, the acquired product, especially in highly-technical categories, gets scooped up early by a com......Read More
823 Views
1 request
Jon Rooney
Unity Vice President Product Marketing • September 26
Your product launch strategy should be created out of answering two fundamental questions: 1. "What problems are we solving for whom and why are we uniquely set up to win here?" 2. "How exactly will we capture the additional value we're creating and what does that mean to our business......Read More
832 Views
3 requests
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