AMA: Unity Vice President Product Marketing, Jon Rooney on Product Launches
September 26 @ 10:00AM PT
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Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 2y
The best tool for a product launch is a single system of record that captures both the strategic "why? what are the goals?" as well as the tactical "who's doing what, by ...
661 Views
2 requests
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 2y
A product launch for an acquired product vs. a product built in-house could be very different, largely dependent on how far along the acquired product is in terms of cust...
1294 Views
1 request
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 2y
Your product launch strategy should be created out of answering two fundamental questions: "What problems are we solving for whom and why are we uniquely set up to win h...
2034 Views
3 requests
If your product team works in two-week sprints, how do you balance and prioritize each launch? In other words is a "release" always a "launch" and how do you differentiate and treat each?
Product team releases something worthwhile (to a degree) every two weeks. A new feature is released in an MVP stage (not always in beta) and frequently iterated on. How does a small team manage the constant updates to existing products to ensure clients are informed (so the updates get used/don't take anyone by surprise) but aren't constantly being bombarded by marketing messages.
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 2y
I always frame a "release" as an engineering event in which new capabilities or a new product (after having been deemed "complete," passing QA, Docs fully update, etc) ar...
577 Views
1 request
How do you make decisions around channels to use for new product launches?
What are some of the key questions you want to answer when evaluating channels for a product launch and how do you go about finding these answers?
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 2y
Decisions around which channels to use for a product launch should be driven by the same two fundamental questions you need to craft a launch strategy: "What problems a...
615 Views
2 requests
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 2y
How you should measure the success of a product launch should be driven by the same two fundamental questions you need to craft a launch strategy: "What problems are we ...
583 Views
2 requests
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 2y
We've all had to launch products before they're fully baked, and while it may be nerve-racking, you can think of the exercise more of a market introduction rather than a ...
689 Views
1 request