AMA: Unity Vice President Product Marketing, Jon Rooney on Product Marketing Skills
August 1 @ 11:00AM PT
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What are the best resources to stand me out as a Product Marketing Lead role after being a PMM for a while?
I was a PMM before being made a PML. I suspect that I might still be functioning as a PMM.
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 1y
This is a paradox of career advancement: as you move up in your career, the skills that got you promoted aren't always the skills you need to be successful at the next le...
805 Views
1 request
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 1y
While the role of product marketing varies a bit by company, I think that all product marketers should work to become "full stack" in their capabilities. A full stack pro...
1771 Views
2 requests
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 1y
The best way to balance research, content and GTM needs is to make sure you're not pursuing any area (research and content, in particular) for it's own sake - it's someti...
4027 Views
1 request
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 1y
The top three qualities of star PMMs are:An inherent bias for action. Great PMMs GSD, it's a defining part of what we do and who we are. It's difficult to build trust and...
1442 Views
2 requests
How do I get into a US company from India as a PMM? What are the major skill based requirements?
I have been working as a product marketing manager for the past few months and I feel the PMM role in India is not in a mature state and honestly am extremely exhausted of that immature job role. I am doing A to Z but not able to take ownership on the revenue part as much as I want to or even in the strategic part.
I feel US is a more mature market in this aspect that's why I wanted to know. Thanks!
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 1y
Assuming you're most interested in switching locations (India to the US) rather than changing industries, the fact that you're a PMM today at your current company gives y...
1218 Views
1 request
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 1y
A technical product marketer should, first and foremost, have the same level of hands-on technical acumen with the product (and others in the category) as roles like Sale...
914 Views
2 requests