AMA: Upwork Director, Product and Solution Marketing, Maria Jiang on Market Research
June 11 @ 9:00AM PT
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👋 Maria Jiang
👋 Hi! I'm Maria from San Francisco
💼 Formerly @ Upwork, Meta, PagerDuty, Zendesk
👀 I'm open to product marketing leadership opportunities in B2B SaaS
🤝 I specialize in the hardest parts of product marketing — translating complex products into clear market narratives, building GTM strategies that actually convert, and aligning cross-functional teams around a shared story. My core expertise: new product launches, messaging & positioning, persona development, and cross-functional leadership across enterprise and mid-market B2B SaaS
🍦 My favorite ice cream flavor is mint choco chip!
💼 Formerly @ Upwork, Meta, PagerDuty, Zendesk
👀 I'm open to product marketing leadership opportunities in B2B SaaS
🤝 I specialize in the hardest parts of product marketing — translating complex products into clear market narratives, building GTM strategies that actually convert, and aligning cross-functional teams around a shared story. My core expertise: new product launches, messaging & positioning, persona development, and cross-functional leadership across enterprise and mid-market B2B SaaS
🍦 My favorite ice cream flavor is mint choco chip!
Director of PMM | Formerly Meta, Upwork, Zendesk, PagerDuty • 1y
For opening up new markets, the first upfront research would be market sizing! Before you even build an execution plan to go after a new market, you first need to figure ...
2713 Views
1 request
Director of PMM | Formerly Meta, Upwork, Zendesk, PagerDuty • 1y
When I was working at startups, I have done really scrappy qualitative research by doing cold outreach to people directly on LinkedIn and simply asking for their time. Yo...
2041 Views
2 requests
Director of PMM | Formerly Meta, Upwork, Zendesk, PagerDuty • 1y
Before a new product launch, I would hope that you've already done all your research by then as launch should be all about the actual GTM motions. Things I like to test r...
683 Views
2 requests
Director of PMM | Formerly Meta, Upwork, Zendesk, PagerDuty • 1y
I'm a firm believer that product marketing's role is to be the voice of the product in the market and the voice of the market in the product so while there is no magic bu...
1216 Views
1 request
How do you organize/synethize data for creating personas?
I am in the process of developing personas, and the data will come from multiple sources such as reviews, interviews, and internal insight. Do you have a tool, template or best practices for organizing all these data points to make sense of it and then turn it into a persona?
Director of PMM | Formerly Meta, Upwork, Zendesk, PagerDuty • 1y
I recommend starting out with the end result and working backwards from there. In other words, create the buyer persona template and then start synthesizing your data / i...
2478 Views
1 request