👋 Maria Jiang
👋 Hi! I'm Maria from San Francisco
💼 Formerly @ Upwork, Meta, PagerDuty, Zendesk
👀 I'm open to product marketing leadership opportunities in B2B SaaS
🤝 I specialize in the hardest parts of product marketing — translating complex products into clear market narratives, building GTM strategies that actually convert, and aligning cross-functional teams around a shared story. My core expertise: new product launches, messaging & positioning, persona development, and cross-functional leadership across enterprise and mid-market B2B SaaS
🍦 My favorite ice cream flavor is mint choco chip!
💼 Formerly @ Upwork, Meta, PagerDuty, Zendesk
👀 I'm open to product marketing leadership opportunities in B2B SaaS
🤝 I specialize in the hardest parts of product marketing — translating complex products into clear market narratives, building GTM strategies that actually convert, and aligning cross-functional teams around a shared story. My core expertise: new product launches, messaging & positioning, persona development, and cross-functional leadership across enterprise and mid-market B2B SaaS
🍦 My favorite ice cream flavor is mint choco chip!
Content
Director of PMM | Formerly Meta, Upwork, Zendesk, PagerDuty • 1y
A SaaS startup's first marketing hire should be a generalist who can wear multiple hats across different functions of marketing and has a founder mentality to move fast. ...
3909 Views
Director of PMM | Formerly Meta, Upwork, Zendesk, PagerDuty • 1y
There's a couple of tactical ways in which you can start building trust with PMs. It all starts with knowing the product. I would get to know the product intimately by us...
2778 Views
Director of PMM | Formerly Meta, Upwork, Zendesk, PagerDuty • 1y
For opening up new markets, the first upfront research would be market sizing! Before you even build an execution plan to go after a new market, you first need to figure ...
2713 Views
Director of PMM | Formerly Meta, Upwork, Zendesk, PagerDuty • 1y
I recommend starting out with the end result and working backwards from there. In other words, create the buyer persona template and then start synthesizing your data / i...
2478 Views
Director of PMM | Formerly Meta, Upwork, Zendesk, PagerDuty • 1y
If you work on a PMM team that has specialized roles between Platform/Solution PMMs vs Product-Focused PMMs, this must mean that you have clear role definitions to distin...
2096 Views
Director of PMM | Formerly Meta, Upwork, Zendesk, PagerDuty • 1y
When I was working at startups, I have done really scrappy qualitative research by doing cold outreach to people directly on LinkedIn and simply asking for their time. Yo...
2041 Views
Director of PMM | Formerly Meta, Upwork, Zendesk, PagerDuty • 1y
At multi-product companies I've worked at (Salesforce, Meta, Zendesk), the best practice was to bundle product releases into big communication moments to increase market ...
1793 Views
Director of PMM | Formerly Meta, Upwork, Zendesk, PagerDuty • 1y
Owning a product launch would be a great way to get started in setting up the role of product marketing and defining the responsibilities of that role. By bringing togeth...
1757 Views
Director of PMM | Formerly Meta, Upwork, Zendesk, PagerDuty • 1y
Creating a new category is hard, and not sure that a channel strategy is what comes first to mind when creating a new category. More often than not, category creation inv...
1600 Views
Director of PMM | Formerly Meta, Upwork, Zendesk, PagerDuty • 1y
I would start by meeting 1:1 with your leadership team (CEO, Founder, CMO) to understand each leader's interpretations of the PMM function. You can probe with questions l...
1443 Views
Credentials & Highlights
Director of PMM
Formerly Meta, Upwork, Zendesk, PagerDuty
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Studied at Duke MBA
Lives In San Francisco, California
Hobbies include Golf, Tennis
Knows About Messaging, Product Launches, Go-To-Market Strategy, Product Marketing 30/60/90 Day Pl...more
Speaks Spanish, Korean, German