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AMA: UserTesting Director, Product Marketing, LeTisha Shaw on Developing Your Product Marketing Career
February 25 @ 10:00AM PST
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UserTesting Director, Product Marketing, LeTisha Shaw on Developing Your Product Marketing Career
Top Questions
What's your best product marketing 30-60-90 day plan to make a big impact at a new company?
I'm starting a new job next week! Would love to hear your top tips in general as well as at the director level.
LeTisha Shaw
UserTesting Director, Product Marketing • February 25
Whenever you are starting a new role, it's critical to understand what's important to your manager and what the objectives are for your new organization so you can align yourself well to them. Every company has a different onboarding plan, and for PMMs I think it's critical to get the lay of the ......Read More
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LeTisha Shaw
UserTesting Director, Product Marketing • February 25
I think this depends on your past work experience...are you an undergrad very little work experience or grad with several years of work experience? It's challenging to get a PMM role coming straight out of undergrad, mostly because when we look for entry-level PMMs, we look for people who ha......Read More
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LeTisha Shaw
UserTesting Director, Product Marketing • February 25
I'd say presentation skills are pretty critical for a PMM. I've often heard other say that PMMs create "pretty slides" jokingly, but everyone knows we do far much more than that in developing positioning, messaging, enablement materials, etc. I'll I'd admit, I'm still working becoming a better pr......Read More
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LeTisha Shaw
UserTesting Director, Product Marketing • February 25
Yes, this is a pretty standard PMM interview question. When I ask, I am typically looking to see if the candidate understands product launch and go-to-market fundamentals. I'm also interested in which parts of the launch they led (i.e. was it a specific marketing channel or soup-to-nuts?). I ......Read More
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