AMA: UserTesting Director, Product Marketing, LeTisha Shaw on Developing Your Product Marketing Career

February 25 @ 10:00AM PT

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👋 LeTisha Shaw

👋 Hi, I’m LeTisha Shaw, based in Burlingame, CA (Bay Area).

💼 I’m an Integrated GTM Leader.

👀 I’m focused on upleveling my leadership, diving deeper into AI-enabled go-to-market experiences, and exploring alternative business models.

🤝 I have deep expertise in GTM for SaaS, leading product marketing and growth, creating positioning and messaging to drive category leadership, and fueling product-led and enterprise growth to capture revenue.

🍦 Honeycomb 🍯

What advice do you have for a new grad trying to get a foot in the product marketing door?

LeTisha Shaw•

UserTesting Integrated GTM Leadership | Formerly Merck, Disney, Evernote, UserTesting • 5y

I think this depends on your past work experience...are you an undergrad very little work experience or grad with several years of work experience? It's challenging to...

1824 Views

2 requests

How important are presentation skills for a pmm? How do I develop these skills?

LeTisha Shaw•

UserTesting Integrated GTM Leadership | Formerly Merck, Disney, Evernote, UserTesting • 5y

I'd say presentation skills are pretty critical for a PMM. I've often heard other say that PMMs create "pretty slides" jokingly, but everyone knows we do far much more th...

2091 Views

1 request

What are some tips you have for answering the infamous PMM interview question: "Tell me about a successful product launch you led."

LeTisha Shaw•

UserTesting Integrated GTM Leadership | Formerly Merck, Disney, Evernote, UserTesting • 5y

Yes, this is a pretty standard PMM interview question. When I ask, I am typically looking to see if the candidate understands product launch and go-to-market fundamentals...

12127 Views

1 request

What's your best product marketing 30-60-90 day plan to make a big impact?

I'm starting a new job next week! Would love to hear your top tips in general as well as at the director level.

LeTisha Shaw•

UserTesting Integrated GTM Leadership | Formerly Merck, Disney, Evernote, UserTesting • 5y

Whenever you are starting a new role, it's critical to understand what's important to your manager and what the objectives are for your new organization so you can align ...

25285 Views

1 request