👋 LeTisha Shaw
👋 Hi, I’m LeTisha Shaw, based in Burlingame, CA (Bay Area).
💼 I’m an Integrated GTM Leader.
👀 I’m focused on upleveling my leadership, diving deeper into AI-enabled go-to-market experiences, and exploring alternative business models.
🤝 I have deep expertise in GTM for SaaS, leading product marketing and growth, creating positioning and messaging to drive category leadership, and fueling product-led and enterprise growth to capture revenue.
🍦 Honeycomb 🍯
💼 I’m an Integrated GTM Leader.
👀 I’m focused on upleveling my leadership, diving deeper into AI-enabled go-to-market experiences, and exploring alternative business models.
🤝 I have deep expertise in GTM for SaaS, leading product marketing and growth, creating positioning and messaging to drive category leadership, and fueling product-led and enterprise growth to capture revenue.
🍦 Honeycomb 🍯
Content
UserTesting Integrated GTM Leadership | Formerly Merck, Disney, Evernote, UserTesting • 5y
Whenever you are starting a new role, it's critical to understand what's important to your manager and what the objectives are for your new organization so you can align ...
25285 Views
UserTesting Integrated GTM Leadership | Formerly Merck, Disney, Evernote, UserTesting • 5y
Yes, this is a pretty standard PMM interview question. When I ask, I am typically looking to see if the candidate understands product launch and go-to-market fundamentals...
12127 Views
UserTesting Integrated GTM Leadership | Formerly Merck, Disney, Evernote, UserTesting • 1y
Choosing just three essential sales enablement collateral pieces can be tough because the needs of each team vary based on what they're selling and their buyer personas. ...
7378 Views
UserTesting Integrated GTM Leadership | Formerly Merck, Disney, Evernote, UserTesting • 5y
I'd say presentation skills are pretty critical for a PMM. I've often heard other say that PMMs create "pretty slides" jokingly, but everyone knows we do far much more th...
2091 Views
UserTesting Integrated GTM Leadership | Formerly Merck, Disney, Evernote, UserTesting • 1y
The optimal cadence for creating and updating sales enablement content really depends on the type of content and how quickly things evolve in your market. For high-impact...
2050 Views
UserTesting Integrated GTM Leadership | Formerly Merck, Disney, Evernote, UserTesting • 5y
I think this depends on your past work experience...are you an undergrad very little work experience or grad with several years of work experience? It's challenging to...
1824 Views
UserTesting Integrated GTM Leadership | Formerly Merck, Disney, Evernote, UserTesting • 1y
Before tracking sales collateral usage, it’s important to know what you're tracking and why. This ensures you invest in the right solution. I personally find tools like H...
1769 Views
UserTesting Integrated GTM Leadership | Formerly Merck, Disney, Evernote, UserTesting • 1y
I stay in touch with the sales team through regular check-ins, listening to their sales calls, and watching them pitch. Seeing them in action really helps me understand w...
1245 Views
UserTesting Integrated GTM Leadership | Formerly Merck, Disney, Evernote, UserTesting • 1y
The amount of deal support product marketers provide varies depending on their role within the organization. The level of involvement depends on company priorities, with ...
908 Views
UserTesting Integrated GTM Leadership | Formerly Merck, Disney, Evernote, UserTesting • 1y
When enabling the team on small incremental features, I like to incorporate them into monthly or quarterly product update meetings alongside major releases. These enhance...
881 Views
Credentials & Highlights
Integrated GTM Leadership
Formerly Merck, Disney, Evernote, UserTesting
Top Product Marketing Mentor List
Lives In San Mateo, California
Knows About Product Marketing Career Path, Establishing Product Marketing, Product Marketing KPI'...more