LeTisha Shaw

Whenever you are starting a new role, it's critical to understand what's important to your manager and what the objectives are for your new organization so you can align yourself well to them. Every company has a different onboarding plan, and for PMMs I think it's critical to get the lay of the land through meet and greets with the people you'll work with to hear first hand what is on their mind, so you can start to understand how you will work together. I also work with my manager to define wh ...Read More

Yes, this is a pretty standard PMM interview question. When I ask, I am typically looking to see if the candidate understands product launch and go-to-market fundamentals. I'm also interested in which parts of the launch they led (i.e. was it a specific marketing channel or soup-to-nuts?).  I also like to ask different variations of this question, like "tell me about a product launch that did not go well and you had to get back on track" because let's be honest, not every launch goes exactly the ...Read More

Choosing just three essential sales enablement collateral pieces can be tough because the needs of each team vary based on what they're selling and their buyer personas. That said, the goal is always to provide resources that move prospects through the funnel. Some of the most effective assets include email templates for outreach, demo videos that showcase your product in action, and case studies or success stories highlighting real-world results. Other valuable tools are tailored slide decks an ...Read More

I'd say presentation skills are pretty critical for a PMM. I've often heard other say that PMMs create "pretty slides" jokingly, but everyone knows we do far much more than that in developing positioning, messaging, enablement materials, etc. I'll I'd admit, I'm still working becoming a better presenter myself ;)  Because we work in such a cross-functional manner, communication skills are pretty key and presentation skills are a tool in that arsenal. We are successful because we effectively shar ...Read More

The optimal cadence for creating and updating sales enablement content really depends on the type of content and how quickly things evolve in your market. For high-impact assets like case studies or demo videos, updating at least once or twice a year usually works, since these are tied to longer-term results. For things like email templates or product one-pagers, a more frequent review is helpful to stay current with messaging and product updates. I've never been on a team that we've had enough ...Read More

I think this depends on your past work experience...are you an undergrad very little work experience or grad with several years of work experience?   It's challenging to get a PMM role coming straight out of undergrad, mostly because when we look for entry-level PMMs, we look for people who have work experience in general marketing areas or have shown they have transferrable skills from functions that work closely PMM, such as Product or Customer Success, and this comes with several years or wor ...Read More

The amount of deal support product marketers provide varies depending on their role within the organization. The level of involvement depends on company priorities, with the goal being to equip sales with the necessary insights and expertise. Some lean toward product-focused tasks, while others provide more sales and deal support. In the latter case, product marketers may join sales calls to present product demos, address questions about the product roadmap, or explain how a feature can solve th ...Read More

When enabling the team on small incremental features, I like to incorporate them into monthly or quarterly product update meetings alongside major releases. These enhancements, often driven by customer feedback, may not get the spotlight, but they’re valuable for the field team to know about. Offering recorded demos and help center content as resources gives them access when needed. The goal is to raise awareness and provide easy-to-find training for those features without overloading the team w ...Read More