AMA: UserTesting Head of E-commerce, LeTisha Shaw on Sales Enablement
September 24 @ 11:00AM PT
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👋 LeTisha Shaw
👋 Hi, I’m LeTisha Shaw, based in Burlingame, CA (Bay Area).
💼 I’m an Integrated GTM Leader.
👀 I’m focused on upleveling my leadership, diving deeper into AI-enabled go-to-market experiences, and exploring alternative business models.
🤝 I have deep expertise in GTM for SaaS, leading product marketing and growth, creating positioning and messaging to drive category leadership, and fueling product-led and enterprise growth to capture revenue.
🍦 Honeycomb 🍯
💼 I’m an Integrated GTM Leader.
👀 I’m focused on upleveling my leadership, diving deeper into AI-enabled go-to-market experiences, and exploring alternative business models.
🤝 I have deep expertise in GTM for SaaS, leading product marketing and growth, creating positioning and messaging to drive category leadership, and fueling product-led and enterprise growth to capture revenue.
🍦 Honeycomb 🍯
UserTesting Integrated GTM Leadership | Formerly Merck, Disney, Evernote, UserTesting • 1y
Choosing just three essential sales enablement collateral pieces can be tough because the needs of each team vary based on what they're selling and their buyer personas. ...
7378 Views
1 request
How do you get input from Sales on marketing content ideas and feedback?
Some of the best marketing ideas for content come from the sales team.
UserTesting Integrated GTM Leadership | Formerly Merck, Disney, Evernote, UserTesting • 1y
I stay in touch with the sales team through regular check-ins, listening to their sales calls, and watching them pitch. Seeing them in action really helps me understand w...
1245 Views
1 request
UserTesting Integrated GTM Leadership | Formerly Merck, Disney, Evernote, UserTesting • 1y
The optimal cadence for creating and updating sales enablement content really depends on the type of content and how quickly things evolve in your market. For high-impact...
2050 Views
1 request
UserTesting Integrated GTM Leadership | Formerly Merck, Disney, Evernote, UserTesting • 1y
When creating sales enablement material for a global product, the approach can depend on the team structure. If the global team owns content creation, they should take re...
521 Views
1 request
How to track sales collateral usage, asking for advice and feedback
I’m looking at developing my own google docs addon to track and analyze docs (sales enablement) usage. I’ve looked into tools like Highspot, Klue etc.. but these are tough times to get budget for this sort of tooling. Which are the must-haves for you when it comes to track usage? what questions are you trying to answer?
UserTesting Integrated GTM Leadership | Formerly Merck, Disney, Evernote, UserTesting • 1y
Before tracking sales collateral usage, it’s important to know what you're tracking and why. This ensures you invest in the right solution. I personally find tools like H...
1769 Views
1 request
UserTesting Integrated GTM Leadership | Formerly Merck, Disney, Evernote, UserTesting • 1y
When enabling the team on small incremental features, I like to incorporate them into monthly or quarterly product update meetings alongside major releases. These enhance...
881 Views
1 request
UserTesting Integrated GTM Leadership | Formerly Merck, Disney, Evernote, UserTesting • 1y
The amount of deal support product marketers provide varies depending on their role within the organization. The level of involvement depends on company priorities, with ...
908 Views
1 request
UserTesting Integrated GTM Leadership | Formerly Merck, Disney, Evernote, UserTesting • 1y
One common misconception about product marketing is that it's solely about aligning with the product and marketing teams, but it's just as important to align with sales. ...
592 Views
1 request
UserTesting Integrated GTM Leadership | Formerly Merck, Disney, Evernote, UserTesting • 1y
Sales enablement training starts on day one. Sellers need foundational knowledge of the product and buyers, along with an understanding of sales processes. It's crucial t...
525 Views
1 request