AMA: Veeva Systems VP of Marketing, Katie Duzan (O'Brien) on Sales Kickoff
November 7 @ 9:00AM PT
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š Katie Duzan (O'Brien)
Hi everyone, I'm Katie Duzan (O'Brien), VP of Marketing @ Veeva Systems. We deliver enterprise software for the life sciences industry. I've held product marketing roles for 15 years. For the past 3 years, I manage all global marketing roles (including product marketing) for the Clinical Data business at Veeva.
ā¢ š I'm based in Texas
ā¢ š¬ Ask me about enterprise software product marketing, leading product marketing teams, and building your product marketing career
ā¢ š I'm based in Texas
ā¢ š¬ Ask me about enterprise software product marketing, leading product marketing teams, and building your product marketing career
Veeva Systems VP of Product Marketing ā¢ 1y
The "one and done" model for kickoff does not work, so it's a great question. What happens AFTER kickoff is equally, if not more, important than sessions at kickoff.Follo...
13169 Views
2 requests
Veeva Systems VP of Product Marketing ā¢ 1y
Sales performance data can suggest a few things:At the product level, which ones are not meeting targets or are taking LONGER than expected to close? This could, for exam...
853 Views
2 requests
Veeva Systems VP of Product Marketing ā¢ 1y
One idea (I can't take credit for it) that we've implemented was sales confidence as a product marketing KPI. It can be a leading indicator to a change in win rate (if yo...
1864 Views
2 requests
Veeva Systems VP of Product Marketing ā¢ 1y
First, be sure that you know the company strategy and sales goals, and actively partner with the folks setting those. They should be part of creating or validating the me...
751 Views
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Veeva Systems VP of Product Marketing ā¢ 1y
In addition to my answer about post-kickoff activities, I think it really boils down to finding your sales evangelists and go from there. It's understanding your sales pe...
789 Views
1 request