👋 Katie Duzan (O'Brien)
Hi everyone, I'm Katie Duzan (O'Brien), VP of Marketing @ Veeva Systems. We deliver enterprise software for the life sciences industry. I've held product marketing roles for 15 years. For the past 3 years, I manage all global marketing roles (including product marketing) for the Clinical Data business at Veeva.
• 👋 I'm based in Texas
• 💬 Ask me about enterprise software product marketing, leading product marketing teams, and building your product marketing career
• 👋 I'm based in Texas
• 💬 Ask me about enterprise software product marketing, leading product marketing teams, and building your product marketing career
Content
Veeva Systems VP of Product Marketing • 1y
The "one and done" model for kickoff does not work, so it's a great question. What happens AFTER kickoff is equally, if not more, important than sessions at kickoff.Follo...
13289 Views
Veeva Systems VP of Product Marketing • 1y
One idea (I can't take credit for it) that we've implemented was sales confidence as a product marketing KPI. It can be a leading indicator to a change in win rate (if yo...
1882 Views
Veeva Systems VP of Product Marketing • 11mo
This answer really depends on your company's operating model. If you are in enterprise software, then the best approach would be to go to the beta or early adopter custom...
1762 Views
Veeva Systems VP of Product Marketing • 11mo
This really depends on the size of your company and "layers" to set this up.But, in general, I start as early as possible -- like 3-6 months before launch. I let finance ...
1598 Views
Veeva Systems VP of Product Marketing • 4mo
Techniques vary depending on the scale of launch and product vs feature, the number of sales teams/people, and your overall business model.But, generally:Know your audien...
1529 Views
Veeva Systems VP of Product Marketing • 11mo
In general:Start with what you want to DO with the feedback (once you have it later). Data gathering will only be as useful as what happens with it. So, start with the en...
1336 Views
Veeva Systems VP of Product Marketing • 1y
Sales performance data can suggest a few things:At the product level, which ones are not meeting targets or are taking LONGER than expected to close? This could, for exam...
855 Views
Veeva Systems VP of Product Marketing • 11mo
Write your press release headline for the data. What's the story? Net it out. Then, what are the supporting points for that story? That's important for credibility and de...
845 Views
Veeva Systems VP of Product Marketing • 1y
In addition to my answer about post-kickoff activities, I think it really boils down to finding your sales evangelists and go from there. It's understanding your sales pe...
790 Views
Veeva Systems VP of Product Marketing • 4mo
Ideally you can have a core message house that distills your biggest value points for target personas -- relevant across regions. For example, does everyone care about ef...
751 Views
Credentials & Highlights
VP of Product Marketing at Veeva Systems
Lives In Dallas, Texas
Knows About Competitive Positioning, Market Research, Pricing and Packaging, Analyst Relationship...more