AMA: Vimeo Senior Director of Product Marketing, Monty Wolper on Influencing the Product Roadmap
February 15 @ 10:00AM PT
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How can you prove to hiring managers in the interview process that you can hit the ground running as someone transitioning to product marketing?
My background is in account management and client services. I'm nervous that I'll be asked questions that I don't have direct experience to answer. Anyway to answer questions based on my transferable skills to prove that I'm not a hiring risk?
The New York Times Vice President, Head of Product Marketing • 4y
As someone who didn’t start her career in product marketing and has since supported several internal transfers into PMM for perspective sharing and career growth, this qu...
596 Views
4 requests
The New York Times Vice President, Head of Product Marketing • 4y
When evaluating what products to prioritize, you’ll want to consider several factors: Mission Alignment: Does this addition to the product portfolio support the company’...
782 Views
5 requests
The New York Times Vice President, Head of Product Marketing • 4y
I’m so glad to have been asked this question, because I’ve been fortunate enough to lead teams through acquisitions at almost every company I’ve worked at. In order to ef...
1070 Views
2 requests
How do product marketers lead a product launch when roadmaps and priorities are constantly changing?
There is a lack of alignment at my company and our teams act in silos. Consequently, my roadmap and goals seem to change on a weekly if not bi-weekly basis because marketing keeps getting pulled in different directions. There needs to be some sort of roadmap and role that aligns sales with product, but I'm not sure if that should come from product marketing or not. I want to initiate this conversation, but I don't know if it's overstepping my role or not. Advice here?
The New York Times Vice President, Head of Product Marketing • 4y
While the impact of shifts in company strategy and product roadmaps can materialize in similar ways day-to-day, the altitude at which they need to be addressed differs. I...
739 Views
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The New York Times Vice President, Head of Product Marketing • 4y
In my experience, this is something we’ve done for Level 1 or Level 2 launches that involve dozens of stakeholders across various functions. The goal for these pre-mortem...
433 Views
2 requests
The New York Times Vice President, Head of Product Marketing • 4y
A strong VOC program has the potential to illuminate customer priorities before they become challenges, so consistency and accessibility are key. A few suggestions: Dedi...
5852 Views
3 requests
How do you influence product roadmap as a product marketer.
This is an interview question we get all the time
The New York Times Vice President, Head of Product Marketing • 4y
The first step here is often the most easily overlooked: understand the product team’s goals, so you can figure out how to position and prioritize your projects in a mutu...
2048 Views
4 requests
The New York Times Vice President, Head of Product Marketing • 4y
Ideally, any roadmap shared with your sales team would be owned and presented by PMM. The sales team doesn’t just need to understand when a product will be released, but ...
1003 Views
2 requests