AMA: VMware Senior Director, Blockchain Go To Market, Joshua Lory on Product Marketing vs Product Management
March 29 @ 10:00AM PT
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VMware Senior Director, Blockchain Go To Market | Formerly Accenture, United States Air Force • 4y
A few questions to ask yourself: Do you want to be the mini-CEO of the product? Do you have enough experience to appreciate how engineering operates to build a product? ...
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2 requests
What specific areas of roadmap influence do you think product marketing can help the most with?
Is it the decision of what features to actually build based on customer feedback and marketing opportunity OR more so naming, branding and how we position and target features?
VMware Senior Director, Blockchain Go To Market | Formerly Accenture, United States Air Force • 4y
Product marketers should leave there stamp outside and inside the product. What I mean is that traditional marketing always takes place outside of the product i.e. sales ...
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VMware Senior Director, Blockchain Go To Market | Formerly Accenture, United States Air Force • 4y
Some best practices that helped my teams create a collaborate cross pollinating environment are: Standing 1:1 with PM and PMM leads to discuss major open actions with fu...
1685 Views
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VMware Senior Director, Blockchain Go To Market | Formerly Accenture, United States Air Force • 4y
Think of a restaurant with front and back of the house. Back of house is prepping, cooking and organizing the food for front of the house to position, serve and engage th...
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VMware Senior Director, Blockchain Go To Market | Formerly Accenture, United States Air Force • 4y
Here are some OKRs my teams track for product launches: Awareness - Web, social and blog activity (impressions, engagements and link clicks) Sales if not self-serve - MQ...
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Where does in-app copy fit in your org? (Under Product Marketing, Design or other?)
Particularly interested in technical products, but also curious for nontechnical.
VMware Senior Director, Blockchain Go To Market | Formerly Accenture, United States Air Force • 4y
In my opinion, PMM has a better vantage of customer needs and command of customer voice to produce best in app copy, product naming nomenclature and in-product guidance. ...
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