Joshua Lory

Great question with the most votes. In my experience, Product Marketing owns a large percentage of the market analysis, pricing and packaging effort. At VMware, Product M...

Some best practices that helped my teams create a collaborate cross pollinating environment are: Standing 1:1 with PM and PMM leads to discuss major open actions with fu...

Here are some OKRs my teams track for product launches: Awareness - Web, social and blog activity (impressions, engagements and link clicks) Sales if not self-serve - MQ...

Product marketing should understand product requirements and feature velocity at a high level i.e. how hard it is to deliver a solution and how many features can your tea...

Yes, at VMware this is called Sales Kickoff. It usually consists of sales, technical pre-sales, professsional services and customer success gathering for a few days to di...

By presenting a particular customer segement in the light of the total addressable market. You'll be in good shape if you can clearly show a business case that carries si...

Think of a restaurant with front and back of the house. Back of house is prepping, cooking and organizing the food for front of the house to position, serve and engage th...

In many cases product marketers are the window to the customer. We’ve walked a mile in the customer’s shoes. We have our fingers on the pulse of their needs, problems and...

Product marketers should leave there stamp outside and inside the product. What I mean is that traditional marketing always takes place outside of the product i.e. sales ...

In partnership with the product leadership team, establish a 360 degree feedback loop that takes the plethora of feedback channels and terminates them into one like AHA o...