AMA: VP of Marketing at Galileo, Osman Javed on Building Product Marketing
December 19 @ 10:00AM PT
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Norm Ai Head of Marketing | Formerly Galileo, Cresta, Tanium, Zuora • 1y
While I'd love to say "You'll know when you need more PMMs!" most reading this will know it's not that easy. The ratio of PMMs to PMs or AEs is typically influenced by: ...
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Norm Ai Head of Marketing | Formerly Galileo, Cresta, Tanium, Zuora • 1y
What are some surprising ways that candidates have stood out to you in PMM interviews? What are your biggest watchouts?PMMs are notoriously difficult to hire. The best PM...
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Norm Ai Head of Marketing | Formerly Galileo, Cresta, Tanium, Zuora • 1y
Great question, here are 3 potholes to AVOID when building 1. Not becoming the undisputed expert on your product, market, and audience: Great PMM teams form strong opinio...
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How do you measure the impact of product marketing in your company?
The demand gen teams can optimize pipeline, MQLs and costs per lead. The sales people work to meet their quotas. Marketing support completes tickets within a time window. What objective measures do we PMMs have?
Norm Ai Head of Marketing | Formerly Galileo, Cresta, Tanium, Zuora • 1y
Great question! Measurement for PMM has been a long debated topic and vary greatly company to company, but here's a framework for thinking through it. Key Considerations...
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Norm Ai Head of Marketing | Formerly Galileo, Cresta, Tanium, Zuora • 1y
Great question. In the early days, focus is key, so be wary of taking on too much in PMM. With that said, here's how to think about scaling. Nail the Basics Set the Fo...
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