Osman Javed

Great question. In the early days, focus is key, so be wary of taking on too much in PMM. With that said, here's how to think about scaling. Nail the Basics Set the Fo...

Great question! Measurement for PMM has been a long debated topic and vary greatly company to company, but here's a framework for thinking through it. Key Considerations...

Great question, here are 3 potholes to AVOID when building 1. Not becoming the undisputed expert on your product, market, and audience: Great PMM teams form strong opinio...

What are some surprising ways that candidates have stood out to you in PMM interviews? What are your biggest watchouts?PMMs are notoriously difficult to hire. The best PM...

While I'd love to say "You'll know when you need more PMMs!" most reading this will know it's not that easy. The ratio of PMMs to PMs or AEs is typically influenced by: ...

In my experience, there are a few key differences between positioning for developers vs. business buyers. While the following aren't hard and fast rules, they are general...

Here are a few of my favorite channels for sourcing competitive intel: Prospect CallsJumping on sales calls or listening to Gong recordings is the best way to uncover com...

I love this question! Competitive insights are one of the fastest ways for PMM to earn a seat at the strategy-table and influence the roadmap table. In theory, competitiv...

You can do the analysis once, but use different formats for different teams. 1. For Sales and GTM teams: Battlecards and EnablementFocus on what you can say to win agains...