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Shezana Manji

AMA: Wealthsimple Director of Product Marketing, Shezana Manji on Influencing the Product Roadmap

October 13 @ 10:00AM PST
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Wealthsimple Director of Product Marketing, Shezana Manji on Influencing the Product Roadmap
Top Questions
Shezana Manji
Shezana Manji
BenchSci VP of MarketingOctober 12
As product marketers, we need customers to believe in the why (value, benefits), the how and what become proof points. This is also a critical input for the design team to create the right solution to the problem. I have never struck out by telling the PM and UX lead that I will be better at my j......Read More
490 Views
4 requests
How do you manage launches when the product team has a difficult time sticking to timelines?
This makes launches pretty difficult to manage without creating large lapses in communication.
Shezana Manji
Shezana Manji
BenchSci VP of MarketingOctober 12
Working from a place of positive intent, some R&D teams may not realize that launch activities are as much work at building a new product/feature. They don't see all the planing and activities that go into it.  Whether or not you have program managment function: build a clear project plan for gt......Read More
887 Views
3 requests
Shezana Manji
Shezana Manji
BenchSci VP of MarketingOctober 12
I believe most organizations product marketers are leverage as either Inbound PMMs or Outbound PMMs.  Inbound PMMs are focused on insights that feed the product roadmap; pricing and packaging, and product positioning that feeds into the marketing strategy.  Outbound PMMs are focused on go-to-ma......Read More
22294 Views
1 request
Shezana Manji
Shezana Manji
BenchSci VP of MarketingOctober 12
A wise mentor once told me, there is a very big difference between being respected and being liked. You don't need your PM to like you, you need them to respect you.  With that being said, remember that as a PMM you're a strategic partner to the product management team. PMs are ultimately respon......Read More
677 Views
4 requests
How do you perform extensive competitive product research?
I've been tasked with it but I'm missing the mark. This research is for the CEO and Product/Engineering teams who want to know how our tech stacks up in the market. Do you have any tips?
Shezana Manji
Shezana Manji
BenchSci VP of MarketingOctober 12
If your'e missing the mark, take a step back. Make sure you have a clear understanding of the business challenge you're trying to solve (why do we need this research, what decisions will it help drive). I will share a tangable example of how we approached "how does our tech stack up" At a previ......Read More
503 Views
7 requests