AMA: Wealthsimple Director of Product Marketing, Shezana Manji on Influencing the Product Roadmap
October 13 @ 10:00AM PT
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BenchSci VP of Marketing • 4y
As product marketers, we need customers to believe in the why (value, benefits), the how and what become proof points. This is also a critical input for the design team t...
617 Views
4 requests
How do you manage launches when the product team has a difficult time sticking to timelines?
This makes launches pretty difficult to manage without creating large lapses in communication.
BenchSci VP of Marketing • 4y
Working from a place of positive intent, some R&D teams may not realize that launch activities are as much work at building a new product/feature. They don't see all ...
1914 Views
3 requests
BenchSci VP of Marketing • 4y
A wise mentor once told me, there is a very big difference between being respected and being liked. You don't need your PM to like you, you need them to respect you. Wit...
1238 Views
4 requests
How do you perform extensive competitive product research?
I've been tasked with it but I'm missing the mark. This research is for the CEO and Product/Engineering teams who want to know how our tech stacks up in the market. Do you have any tips?
BenchSci VP of Marketing • 4y
If your'e missing the mark, take a step back. Make sure you have a clear understanding of the business challenge you're trying to solve (why do we need this research, wha...
1099 Views
7 requests
BenchSci VP of Marketing • 4y
I believe most organizations product marketers are leverage as either Inbound PMMs or Outbound PMMs. Inbound PMMs are focused on insights that feed the product roadmap; ...
49961 Views
1 request