Shezana Manji

VP of Marketing, BenchSci

Content

How does your product marketing team usually work with your product team?

Shezana Manji

BenchSci VP of Marketing • October 13

I believe most organizations product marketers are leverage as either Inbound PMMs or Outbound PMMs. Inbound PMMs are focused on insights that feed the product roadmap; pricing and packaging, and product positioning that feeds into the marketing strategy. Outbound PMMs are focused on go-to-ma......Read More

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How do you manage launches when the product team has a difficult time sticking to timelines?

Shezana Manji

BenchSci VP of Marketing • October 13

Working from a place of positive intent, some R&D teams may not realize that launch activities are as much work at building a new product/feature. They don't see all the planing and activities that go into it. Whether or not you have program managment function: build a clear project plan for gt......Read More

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What are mistakes product marketers make when trying to influence the roadmap that end up damaging their relationship with product managers?

Shezana Manji

BenchSci VP of Marketing • October 13

A wise mentor once told me, there is a very big difference between being respected and being liked. You don't need your PM to like you, you need them to respect you. With that being said, remember that as a PMM you're a strategic partner to the product management team. PMs are ultimately respon......Read More

684 Views

How do you perform extensive competitive product research?

Shezana Manji

BenchSci VP of Marketing • October 13

If your'e missing the mark, take a step back. Make sure you have a clear understanding of the business challenge you're trying to solve (why do we need this research, what decisions will it help drive). I will share a tangable example of how we approached "how does our tech stack up" At a previ......Read More

522 Views

How do you get product management to bring you into initial design process?

Shezana Manji

BenchSci VP of Marketing • October 13

As product marketers, we need customers to believe in the why (value, benefits), the how and what become proof points. This is also a critical input for the design team to create the right solution to the problem. I have never struck out by telling the PM and UX lead that I will be better at my j......Read More