Shezana Manji
VP of Marketing, BenchSci
Content
Shezana Manji
BenchSci VP of Marketing • October 12
I believe most organizations product marketers are leverage as either Inbound PMMs or Outbound PMMs. Inbound PMMs are focused on insights that feed the product roadmap; pricing and packaging, and product positioning that feeds into the marketing strategy. Outbound PMMs are focused on go-to-ma......Read More
8204 Views
Shezana Manji
BenchSci VP of Marketing • October 12
Working from a place of positive intent, some R&D teams may not realize that launch activities are as much work at building a new product/feature. They don't see all the planing and activities that go into it. Whether or not you have program managment function: build a clear project plan for gt......Read More
714 Views
Shezana Manji
BenchSci VP of Marketing • October 12
A wise mentor once told me, there is a very big difference between being respected and being liked. You don't need your PM to like you, you need them to respect you. With that being said, remember that as a PMM you're a strategic partner to the product management team. PMs are ultimately respon......Read More
567 Views
Shezana Manji
BenchSci VP of Marketing • October 12
As product marketers, we need customers to believe in the why (value, benefits), the how and what become proof points. This is also a critical input for the design team to create the right solution to the problem. I have never struck out by telling the PM and UX lead that I will be better at my j......Read More
471 Views
Shezana Manji
BenchSci VP of Marketing • October 12
If your'e missing the mark, take a step back. Make sure you have a clear understanding of the business challenge you're trying to solve (why do we need this research, what decisions will it help drive). I will share a tangable example of how we approached "how does our tech stack up" At a previ......Read More
448 Views
Credentials & Highlights
VP of Marketing at BenchSci
Product Marketing AMA Contributor
Lives In Toronto, ontario
Knows About Consumer Product Marketing, Developer Product Marketing, Competitive Positioning, Pro......more