Shezana Manji

I believe most organizations product marketers are leverage as either Inbound PMMs or Outbound PMMs. Inbound PMMs are focused on insights that feed the product roadmap; ...

Working from a place of positive intent, some R&D teams may not realize that launch activities are as much work at building a new product/feature. They don't see all ...

A wise mentor once told me, there is a very big difference between being respected and being liked. You don't need your PM to like you, you need them to respect you. Wit...

If your'e missing the mark, take a step back. Make sure you have a clear understanding of the business challenge you're trying to solve (why do we need this research, wha...

As product marketers, we need customers to believe in the why (value, benefits), the how and what become proof points. This is also a critical input for the design team t...