I believe most organizations product marketers are leverage as either Inbound
PMMs or Outbound PMMs.
Inbound PMMs are focused on insights that feed the product roadmap; pricing and
packaging, and product positioning that feeds into the marketing strategy.
Outbound PMMs are focused on go-to-ma...more
A wise mentor once told me, there is a very big difference between being
respected and being liked. You don't need your PM to like you, you need them to
With that being said, remember that as a PMM you're a strategic partner to the
product management team. PMs are ultimately respon...more
If your'e missing the mark, take a step back. Make sure you have a clear
understanding of the business challenge you're trying to solve (why do we need
this research, what decisions will it help drive).
I will share a tangable example of how we approached "how does our tech stack
At a previ...more
Working from a place of positive intent, some R&D teams may not realize that
launch activities are as much work at building a new product/feature. They don't
see all the planing and activities that go into it.
Whether or not you have program managment function: build a clear project plan
As product marketers, we need customers to believe in the why (value, benefits),
the how and what become proof points. This is also a critical input for the
design team to create the right solution to the problem. I have never struck out
by telling the PM and UX lead that I will be better at my j...more