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AMA: WeWork Former VP of Global Product Marketing, Indy Sen on Developing Your Product Marketing Career
July 23 @ 10:00AM PST
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WeWork Former VP of Global Product Marketing, Indy Sen on Developing Your Product Marketing Career
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Indy Sen
Canva Ecosystem Marketing Leader • July 24
Influencing: You need the ability to inspire and drive cross-functional teams, often without any of the "authority". Cross matrixed orgs FTW, baby. Storytelling: You can turn a plot into a narrative (see answer above). You have a knack for finding that storytelling hook that gets to your why thi......Read More
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Indy Sen
Canva Ecosystem Marketing Leader • July 24
That's a good question. I think it will vary based on when you start your career as a PMM and where. I've seen PMM leaders go on to be CMOs and founders, or successfully transition over to areas like product management and general management. In terms of roles/titles, you typically see a prog......Read More
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What are some things one can do outside of their job to accelerate their career in product marketing?
Are there certain certifications, courses, volunteer work, etc. that are beneficial for a product marketer to pursue outside of their normal work?
Indy Sen
Canva Ecosystem Marketing Leader • July 24
Such a great question. I think the best thing you can do invest in yourself and "sharpen the saw". This is especially critical earlier in your career. A couple of approaches: 1.) Read - My mom has this saying: Books are like software updates for your brain. Yes, not all business books are spell......Read More
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Indy Sen
Canva Ecosystem Marketing Leader • July 24
No doubt your product, its value props and your audience will change from company to company. What doesn't change however is your job to be done as a product marketer, and the role you get to play. No matter what organization I've been part of, PMM has always sat at the intersection of produc......Read More
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What advice do you have for a current product marketing manager who's looking to grow his/her career in product marketing?
What type of opportunities should current product marketers seek out in order to best position themselves to lead the product marketing function at a company?
Indy Sen
Canva Ecosystem Marketing Leader • July 24
See my answer here in terms of what can help you personally grow as a PMM. In terms of moving up the ranks, the journey is probably similar to other marketing roles where beyond a certain level, you need to go from being an IC (individual contributor) to being a manager. To grow as an IC, and......Read More
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Indy Sen
Canva Ecosystem Marketing Leader • July 24
Yes, in my experience there are definitely a few org considerations that will shape your fortunes as a PMM, and navigating those will determine whether you're set up for success. 1. The first, as you allude to is the function you report into. I've been in orgs where PMM has been in marketi......Read More
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Indy Sen
Canva Ecosystem Marketing Leader • July 24
It's really the following three functions: product, sales and the greater marketing team. You will regularly interface with these three, and depending on the company will be deeply embedded with product and sales. The one way I see this changing is that businesses increasingly need to bring B......Read More
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