AMA: WeWork Former VP of Global Product Marketing, Indy Sen on Developing Your Product Marketing Career
July 23 @ 10:00AM PT
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What are some things one can do outside of their job to accelerate their career in product marketing?
Are there certain certifications, courses, volunteer work, etc. that are beneficial for a product marketer to pursue outside of their normal work?
Such a great question. I think the best thing you can do invest in yourself and "sharpen the saw". This is especially critical earlier in your career. A couple of approac...
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Yes, in my experience there are definitely a few org considerations that will shape your fortunes as a PMM, and navigating those will determine whether you're set up for ...
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No doubt your product, its value props and your audience will change from company to company. What doesn't change however is your job to be done as a product marketer, ...
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That's a good question. I think it will vary based on when you start your career as a PMM and where. I've seen PMM leaders go on to be CMOs and founders, or successfully ...
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What advice do you have for a current product marketing manager who's looking to grow his/her career in product marketing?
What type of opportunities should current product marketers seek out in order to best position themselves to lead the product marketing function at a company?
See my answer here in terms of what can help you personally grow as a PMM. In terms of moving up the ranks, the journey is probably similar to other marketing roles where...
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Influencing: You need the ability to inspire and drive cross-functional teams, often without any of the "authority". Cross matrixed orgs FTW, baby. Storytelling: You can ...
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It's really the following three functions: product, sales and the greater marketing team. You will regularly interface with these three, and depending on the company wil...
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