Product Marketing
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AMA: Former Director of Product Marketing, Sara Rosso on Product Marketing Processes in a Remote Company
April 07 @ 10:00am PST

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Product Marketing With Sara Rosso, Director of Product Marketing at HubSpot
Top Questions
What are the aspects of operationalizing a GTM plan that might prove to be most risky?
Director of Product Marketing at HubSpot
One of the biggest risks of operationalizing a GTM plan is the lack of a common understanding of the time it takes to do good marketing work, internally. Marketing shouldn't slow down product; but at the same time, the more time and advance notice marketing has, the more we're able to enrich, ad...more
How do you update stakeholders, and the company as a whole, on the recent activities and achievements of product marketing?
What channel/form, what content do you include, formats, etc.
Director of Product Marketing at HubSpot
See this answer for how we work as a 100% distributed company []. We work a lot in "public." As for updates, the entire company publishes bi-weekly updates ...more
What systems/tools do you swear by for product launches to keep all stakeholders informed and engaged?
Director of Product Marketing at HubSpot
As a fully distributed / remote company, we operate slightly uniquely than other companies - the two biggest differences are 1) we don't use email and 2) everything by default is public to the entire company. Instead of email, we publish everything on our intranet, which is naturally powered by ...more