AMA: WordPress.com Former Director of Product Marketing, Sara Rosso on Product Marketing Processes in a Remote Company
April 7 @ 10:00AM PT
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👋 Sara Rosso
Hi all, my name is Sara Rosso. 👋
💼 Job: Sr. Director, Smartcat AI; formerly HubSpot, early hire @ Automattic (WordPress.com/VIP)
📍 Location: San Diego, CA; prev. Bay Area
✅ PMM Topics I think way too much about: KPIs / attribution, Influence vs. direct impact, messaging & positioning, PM/PMM, sales enablement <--- always happy to just talk shop / chat. PMM is not fun in a silo! :)
🍦 Favorite ice cream flavor: Anything with lots of stuff/crunch in it - have you ever tried cereal on top of ice cream?
🤔 Random: During my sabbatical I did all the coursework required for a certified financial planner - such an investment in myself/my family!
➡️ LinkedIn: https://www.linkedin.com/in/sararosso/
Self Employed | Formerly HubSpot, HP, early hire @ Automattic (WordPress.com, WordPress VIP) • 6y
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As a fully distributed / remote company, we operate slightly uniquely than other companies - the two biggest differences are 1) we don't use email and 2) everything by de...
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How do you update stakeholders, and the company as a whole, on the recent activities and achievements of product marketing?
What channel/form, what content do you include, formats, etc.
Self Employed | Formerly HubSpot, HP, early hire @ Automattic (WordPress.com, WordPress VIP) • 6y
See this answer for how we work as a 100% distributed company. We work a lot in "public."As for updates, the entire company publishes bi-weekly updates on a special p2/s...
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