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Sara Rosso

AMA: WordPress.com Former Director of Product Marketing, Sara Rosso on Product Marketing Processes in a Remote Company

April 7, 2020 @ 10:00AM PT

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Sara Rosso

Self Employed

Hi all, my name is Sara Rosso. 👋

💼 Job: Sr. Director, Smartcat AI; formerly HubSpot, early hire @ Automattic (WordPress.com/VIP)

📍 Location: San Diego, CA; prev. Bay Area
✅ PMM Topics I think way too much about: KPIs / attribution, Influence vs. direct impact, messaging & positioning, PM/PMM, sales enablement <--- always happy to just talk shop / chat. PMM is not fun in a silo! :)

🍦 Favorite ice cream flavor: Anything with lots of stuff/crunch in it - have you ever tried cereal on top of ice cream?
🤔 Random: During my sabbatical I did all the coursework required for a certified financial planner - such an investment in myself/my family!
➡️ LinkedIn: https://www.linkedin.com/in/sararosso/

  1. What are the aspects of operationalizing a Go-To-Market plan that might prove to be most risky?

    Sara Rosso
    Sara Rosso

    Self Employed | Formerly HubSpot, HP, early hire @ Automattic (WordPress.com, WordPress VIP) • 6y

    One of the biggest risks of operationalizing a GTM plan is the lack of a common understanding of the time it takes to do good marketing work, internally. Marketing shouldn't slow down product; but at the same time, the more time and advance notice marketing has, the more we're able to enrich, adapt, and customize a GTM plan appropriately. A GTM playbook is a best-case scenario and a guideline which has to be adapted rapidly and practically to the lead time available. The marketing team for WordP ...Read More

    7,177 Views
    2 requests

  2. What systems/tools do you swear by for product launches to keep all stakeholders informed and engaged?

    Sara Rosso
    Sara Rosso

    Self Employed | Formerly HubSpot, HP, early hire @ Automattic (WordPress.com, WordPress VIP) • 6y

    As a fully distributed / remote company, we operate slightly uniquely than other companies - the two biggest differences are 1) we don't use email and 2) everything by default is public to the entire company. Instead of email, we publish everything on our intranet, which is naturally powered by WordPress, and it's also public to the entire company. The intranet is essentially hundreds of WordPress(.com) sites, which we call P2s after the theme they run. P2 is available for anyone to use https:// ...Read More

    2,050 Views
    1 request

  3. How do you update stakeholders, and the company as a whole, on the recent activities and achievements of product marketing?

    What channel/form, what content do you include, formats, etc.

    Sara Rosso
    Sara Rosso

    Self Employed | Formerly HubSpot, HP, early hire @ Automattic (WordPress.com, WordPress VIP) • 6y

    See this answer for how we work as a 100% distributed company. We work a lot in "public."As for updates, the entire company publishes bi-weekly updates on a special p2/site that's meant to aggregate the most important updates from each team or division across the company. This is the opportunity for the team to highlight wins, lessons learned, or changes the rest of the company shouldn't miss. And it's great to be able to link to specific project, research, or test results for more details witho ...Read More

    1,459 Views
    1 request