👋 Sara Rosso
Hi all, my name is Sara Rosso. 👋
💼 Job: Sr. Director, Smartcat AI; formerly HubSpot, early hire @ Automattic (WordPress.com/VIP)
📍 Location: San Diego, CA; prev. Bay Area
✅ PMM Topics I think way too much about: KPIs / attribution, Influence vs. direct impact, messaging & positioning, PM/PMM, sales enablement <--- always happy to just talk shop / chat. PMM is not fun in a silo! :)
🍦 Favorite ice cream flavor: Anything with lots of stuff/crunch in it - have you ever tried cereal on top of ice cream?
🤔 Random: During my sabbatical I did all the coursework required for a certified financial planner - such an investment in myself/my family!
➡️ LinkedIn: https://www.linkedin.com/in/sararosso/
Content
Self Employed | Formerly HubSpot, HP, early hire @ Automattic (WordPress.com, WordPress VIP) • 6y
One of the biggest risks of operationalizing a GTM plan is the lack of a common understanding of the time it takes to do good marketing work, internally. Marketing should...
7170 Views
Self Employed | Formerly HubSpot, HP, early hire @ Automattic (WordPress.com, WordPress VIP) • 6y
As a fully distributed / remote company, we operate slightly uniquely than other companies - the two biggest differences are 1) we don't use email and 2) everything by de...
2034 Views
Self Employed | Formerly HubSpot, HP, early hire @ Automattic (WordPress.com, WordPress VIP) • 6y
See this answer for how we work as a 100% distributed company. We work a lot in "public."As for updates, the entire company publishes bi-weekly updates on a special p2/s...
1455 Views
Self Employed | Formerly HubSpot, HP, early hire @ Automattic (WordPress.com, WordPress VIP) • 7y
Having worked on both the B2B and B2C markets, as David above says, the sales cycle length is completely different, and B2B can be weeks or months depending on the produc...
924 Views
Self Employed | Formerly HubSpot, HP, early hire @ Automattic (WordPress.com, WordPress VIP) • 6y
It depends on what you'd like to accomplish - Zoom is great for video because you can shift between a very personal feeling like showing all participants on video, to mor...
863 Views
Self Employed | Formerly HubSpot, HP, early hire @ Automattic (WordPress.com, WordPress VIP) • 7y
I think you need a mix of experiences AND data to transform what might seem like different opinions into persuasive arguments with impact. Experiences provide the conte...
756 Views
Self Employed | Formerly HubSpot, HP, early hire @ Automattic (WordPress.com, WordPress VIP) • 7y
Foundational qualitative research should be done as soon as you are able, and also ahead of any major product shifts or market expansions. We've also explored qualitative...
729 Views
Working Remote for PMMs with Sara Rosso, Director of Global Product Marketing at CloudBlue
--:--
--:--
Connect with Sara on LinkedIn here: https://www.linkedin.com/in/sararosso/ Join Sara on Sharebird here: https://sharebird.com/profile/sararosso Questions we cover in this episode: 1. Tell me about your career path to becoming a PMM? 2. So you did you Sharebird AMA on how product marketing...more
Leading B2B & B2C with CloudBlue's Global Head of Product and Growth Marketing, Sara Rosso
--:--
--:--
Credentials & Highlights
Self Employed
Formerly HubSpot, HP, early hire @ Automattic (WordPress.com, WordPress VIP)
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In San Diego, CA
Knows About Product Launches, Stakeholder Management, Go-To-Market Strategy, Pricing and Packagin...more
Speaks English, Italian