Sara Rosso

Sara Rosso

Director of Product Marketing, Hubspot

AMA's

Content

sharebird
Sara Rosso
Director of Product Marketing
sharebird
Sara Rosso
Director of Product Marketing
Sara Rosso
Sara Rosso
Director of Product Marketing
One of the biggest risks of operationalizing a GTM plan is the lack of a common understanding of the time it takes to do good marketing work, internally. Marketing shouldn't slow down product; but at the same time, the more time and advance notice marketing has, the more we're able to enrich, ad...more
Sara Rosso
Sara Rosso
Director of Product Marketing
See this answer for how we work as a 100% distributed company. We work a lot in "public." As for updates, the entire company publishes bi-weekly updates on a special p2/site that's meant to aggregate the most important updates from each team or division across the company. This is the opportunit...more
Sara Rosso
Sara Rosso
Director of Product Marketing
As a fully distributed / remote company, we operate slightly uniquely than other companies - the two biggest differences are 1) we don't use email and 2) everything by default is public to the entire company. Instead of email, we publish everything on our intranet, which is naturally powered by ...more
Sara Rosso
Sara Rosso
Director of Product Marketing
It depends on what you'd like to accomplish - Zoom is great for video because you can shift between a very personal feeling like showing all participants on video, to more formal broadcasting with focusing on you as a single speaker or spotlighting an entire panel. I don't think Zoom's chat funct...more
Sara Rosso
Sara Rosso
Director of Product Marketing
Having worked on both the B2B and B2C markets, as David above says, the sales cycle length is completely different, and B2B can be weeks or months depending on the product and budget approval needed.  With a startup you might be able to get to the decision maker or budget holder much faster th...more
Sara Rosso
Sara Rosso
Director of Product Marketing
I think you need a mix of experiences AND data to transform what might seem like different opinions into persuasive arguments with impact.  Experiences provide the context and detail, relatable quotes or example customer pain points, etc., and Data provides the measurement - how big of a probl...more
Sara Rosso
Sara Rosso
Director of Product Marketing
Foundational qualitative research should be done as soon as you are able, and also ahead of any major product shifts or market expansions. We've also explored qualitative research with "the ones who got away" - lost, paying customers. Understanding where we've failed them or where competition ha...more
Credentials & Highlights
Director of Product Marketing at HubSpot
Formerly Early hire @ Automattic (WordPress.com, WordPress VIP)
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In San Francisco Bay Area