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Sara Rosso

Director of Product Marketing, Hubspot
Sara Rosso
Director of Product Marketing, Hubspot

Podcast: Leading B2B & B2C with CloudBlue's Global Head of Product and Growth Marketing, Sara Rosso

Leading B2B & B2C with CloudBlue's Global Head of Product and Growth Marketing, Sara Rosso
Leading B2B & B2C with CloudBlue's Global Head of Product and Growth Marketing, Sara Rosso
Leading B2B & B2C with CloudBlue's Global Head of Product and Growth Marketing, Sara Rosso
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Podcast: Working Remote for PMMs with Sara Rosso, Director of Global Product Marketing at CloudBlue

Working Remote for PMMs with Sara Rosso, Director of Global Product Marketing at CloudBlue
Working Remote for PMMs with Sara Rosso, Director of Global Product Marketing at CloudBlue
Working Remote for PMMs with Sara Rosso, Director of Global Product Marketing at CloudBlue
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Added March 28, 2020Published in AMA's

AMA: WordPress.com Former Director of Product Marketing, Sara Rosso on Product Marketing Processes in a Remote Company

WordPress.com Former Director of Product Marketing, Sara Rosso

on Product Marketing Processes in a Remote Company

Director of Product Marketing
Hubspot
Director of Product Marketing at HubSpot
See this answer for how we work as a 100% distributed company [https://sharebird.com/what-systemstools-do-you-swear-by-for-product-launches-to-keep-all-stakeholders-informed-and-engaged?answer=YaWNA8o4gy]. We work a lot in "public." As for updates, the entire company publishes bi-weekly updates ...more
Director of Product Marketing at HubSpot
As a fully distributed / remote company, we operate slightly uniquely than other companies - the two biggest differences are 1) we don't use email and 2) everything by default is public to the entire company. Instead of email, we publish everything on our intranet, which is naturally powered by ...more
Added February 24, 2020

Sharebird Answers: Sara Rosso, Director of Product Marketing, HubSpot

Sharebird Answers:

Director of Product Marketing
Hubspot
Director of Product Marketing at HubSpot
It depends on what you'd like to accomplish - Zoom is great for video because you can shift between a very personal feeling like showing all participants on video, to more formal broadcasting with focusing on you as a single speaker or spotlighting an entire panel. I don't think Zoom's chat funct...more
Director of Product Marketing at HubSpot
Foundational qualitative research should be done as soon as you are able, and also ahead of any major product shifts or market expansions. We've also explored qualitative research with "the ones who got away" - lost, paying customers. Understanding where we've failed them or where competition ha...more