AMA: Workday Vice President Product Marketing, Tiffany Tooley on Messaging
February 26 @ 10:00AM PST
Register for AMA
We will email you Tiffany's answers
to these questions after the event in case you can't make it.
What are some steps you've taken to improve your writing skills?
How do you ensure your sales team is versed enough in using the right messaging with the right customers?
How often do you measure effectiveness and revisit messaging?
What stakeholders do you typically involve in messaging?
How do I craft messaging for product laggards - those in our target audience who hesitate or resist to adopt technology?
What's the best KPI to measure the success of messaging?
How do you use that messaging to craft a high conversion landing page?
How to evoke emotions in messaging?
When competitors are using similar messaging or targeting the same audience, how do you ensure your brand’s voice and value proposition stand out?
What are some effective strategies for writing clear and compelling messaging?
This is something I've been struggling with since becoming a PMM
What does an ideal messaging and positioning doc look like to you? Could you run through an example?
When do you consider revisiting messaging hierarchy for products?
When has a product changed so much that it needs a new message house? What considerations are needed when a product has been re-branded?