AMA: Workday Vice President Product Marketing, Tiffany Tooley on Messaging

There are 5 things that marketers can do to make their messaging impactful to prospects, customers and their sales teams. Understand the problem your messaging is solvi...

I look for a great storyteller, someone who is passionate about understanding their prospects and customers, and enjoys spending time with our sellers and partners. I see...

This is a great question! Why not take a gig? Offer your services up on a gig site or raise your hand for a stretch project at your current company. I've worked on many t...

I wish I had some magic answer here, but it's really a simple one. Build it with them. I think too often marketers go create messaging and then come back with a big revea...

I'm a big fan of durable messaging and not updating messaging for each launch or moment. That isn't sustainable at scale - as your product mix or sales segments and regio...

Great question! I'd say your Sales, Product, Enablement and Marketing teams at the very latest. Other teams to consider including if you have them are Competitive, Busine...

I know I mentioned this one elsewhere, but you have to really understand the goals they're trying to achieve, the challenges they face in achieving them, what inspires th...

By testing whether it resonates before you launch it and then again post-launch. Quantifiably, I look at how it's impacting engagement (open rates, click thru rates, web ...

Neither.Messaging is built for prospects and customers.I don't want to diminish the importance of internal stakeholders, but they don't purchase the products you're tryin...