AMA: Yelp Product Marketing Expert & Mentor, Jennifer Kay Corridon on Messaging
April 17 @ 10:00AM PST
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Yelp Product Marketing Expert & Mentor, Jennifer Kay Corridon on Messaging
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Jennifer Kay Corridon
Yelp Product Marketing Expert & Mentor • April 17
Messaging strategy begins with a deep understanding of our customers' world view, fears, concerns, needs and pain points. Within this I try to focus on: Continuous Narrative: This is a strategy where we anchor on a few core themes that we'll communicate over the course of a year (or roadmap cycl......Read More
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Jennifer Kay Corridon
Yelp Product Marketing Expert & Mentor • April 17
Short answer is....no one size fits all- with a major dependency on your product, your audience lifecycle, competitors & industry. Here are a few guidelines that you can take into consideration: 1. Product Development Cycle: If our product undergoes regular updates or enhancements, we often......Read More
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Jennifer Kay Corridon
Yelp Product Marketing Expert & Mentor • April 17
Simply put it is critical.
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Jennifer Kay Corridon
Yelp Product Marketing Expert & Mentor • April 17
When messaging for a product that doesn't fit neatly into an existing category, the approach you take can significantly impact how your audience perceives and engages with your offering. Both utilizing familiar references and being bold with new descriptions have their merits, but the most effec......Read More
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Jennifer Kay Corridon
Yelp Product Marketing Expert & Mentor • April 17
This is a challenge at many organizations. The way I approach this is to prioritize customer insights and feedback as the guiding force behind our messaging decisions.
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Jennifer Kay Corridon
Yelp Product Marketing Expert & Mentor • April 17
Achieving differentiated messaging starts with a deep understanding of customers and actively listening to their needs and preferences. By prioritizing the customer's perspective, finding differentiated approaches to messaging that resonates uniquely and stands out amidst the noise. Here's how we......Read More
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How do i use multiple customer quotes and case study stats to create a 2 pager sales enablement asset?
Im not sure how i can structure this document, but i have (numbers) on how our product benefited the customer and why they chose us over a competitor and multiple quotes from different customers. What is the best way to tell a story?
Jennifer Kay Corridon
Yelp Product Marketing Expert & Mentor • April 17
A case study is essentially a narrative that captures a specific moment of challenge or transformation in a business context. Similar to a story, a case study begins by setting the stage with the 'before' scenario, outlining the problem, obstacles, or goals faced by the business. This 'before' mo......Read More
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