AMA: Yelp Product Marketing Expert & Mentor, Jennifer Kay Corridon on Messaging
April 17 @ 10:00AM PT
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How do i use multiple customer quotes and case study stats to create a 2 pager sales enablement asset?
Im not sure how i can structure this document, but i have (numbers) on how our product benefited the customer and why they chose us over a competitor and multiple quotes from different customers. What is the best way to tell a story?
Midi Health Go To Market & Principal PMM | Formerly Homebase, Angi, The Knot • 2y
A case study is essentially a narrative that captures a specific moment of challenge or transformation in a business context. Similar to a story, a case study begins by s...
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Midi Health Go To Market & Principal PMM | Formerly Homebase, Angi, The Knot • 2y
When messaging for a product that doesn't fit neatly into an existing category, the approach you take can significantly impact how your audience perceives and engages wit...
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Midi Health Go To Market & Principal PMM | Formerly Homebase, Angi, The Knot • 2y
Achieving differentiated messaging starts with a deep understanding of customers and actively listening to their needs and preferences. By prioritizing the customer's per...
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Midi Health Go To Market & Principal PMM | Formerly Homebase, Angi, The Knot • 2y
Short answer is....no one size fits all- with a major dependency on your product, your audience lifecycle, competitors & industry. Here are a few guidelines that you...
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Midi Health Go To Market & Principal PMM | Formerly Homebase, Angi, The Knot • 2y
This is a challenge at many organizations. The way I approach this is to prioritize customer insights and feedback as the guiding force behind our messaging decisions.
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Midi Health Go To Market & Principal PMM | Formerly Homebase, Angi, The Knot • 2y
Messaging strategy begins with a deep understanding of our customers' world view, fears, concerns, needs and pain points. Within this I try to focus on:Continuous Narrati...
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Midi Health Go To Market & Principal PMM | Formerly Homebase, Angi, The Knot • 2y
Simply put it is critical.
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