AMA: Yelp Product Marketing Expert & Mentor, Jennifer Kay Corridon on Stakeholder Management
January 7 @ 9:00AM PT
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Midi Health Go To Market & Principal PMM | Formerly Homebase, Angi, The Knot • 1y
Keeping stakeholders informed is about being proactive, consistent, and tailoring communication to their needs. I rely on a few key practices & frameworks and then ta...
532 Views
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When doing an annual marketing plan, what frameworks and information do you use to build your plan so that you can communicate and collaborate with stakeholders?
I’m working for a startup that hasn’t done a marketing plan to date. My challenge is finding a way to get ahead of and align PMM projects to our events calendar, the product roadmap, and the product ops roadmap. We have some competitive dynamics to address and a repositioning effort to move forward.
Midi Health Go To Market & Principal PMM | Formerly Homebase, Angi, The Knot • 1y
When building an annual marketing plan, I focus on creating clarity around goals, solving open questions, and aligning stakeholders. Here’s my approach:Start with the goa...
959 Views
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Midi Health Go To Market & Principal PMM | Formerly Homebase, Angi, The Knot • 1y
Let's be real- flat organizations have implied hierarchies & gaining alignment and decisions at the C-level requires careful orchestration and a strategic approach to...
520 Views
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Midi Health Go To Market & Principal PMM | Formerly Homebase, Angi, The Knot • 1y
In most of my experiences sales leads in the company, it shapes decision-making and prioritization around revenue-driving activities, often creating a high-pressure, fast...
784 Views
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How do you approach an environment where there has been no formal launch process and make sure you get the buy-in from engineering and product management?
This is especially a problem in smaller, owner-led companies who don't realize they need product marketing and/or an official launch process. Thanks!
Midi Health Go To Market & Principal PMM | Formerly Homebase, Angi, The Knot • 1y
When there’s no formal launch process, chaos can easily and does creep in. I’ve found that creating a flexible tiering system is a great way to organize launches, priorit...
415 Views
2 requests
How do you balance getting feedback and buy-in with different stakeholders and resolving key differences while keeping the lift light?
The more input you ask for, the slower the process is to get stuff done, but the feedback and buy-in is valuable
Midi Health Go To Market & Principal PMM | Formerly Homebase, Angi, The Knot • 1y
Balancing feedback and buy-in while keeping it manageable is a mix of clarity, focus, and diplomacy. After several starts and stumbles learned over time, here's how I app...
424 Views
1 request
Midi Health Go To Market & Principal PMM | Formerly Homebase, Angi, The Knot • 1y
I haven’t specifically used stakeholder empathy maps, but I’ve built them for customers and the concept could be valuable for internal alignment. Here’s how I think abou...
909 Views
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How do you navigate a large company to ensure others know your work, no matter what level you are at?
Sometimes you can't depend directly on your manager.
Midi Health Go To Market & Principal PMM | Formerly Homebase, Angi, The Knot • 1y
Visibility is about showing value without arrogance and creating connections across teams. By consistently tying your work to the company’s broader success and sharing it...
413 Views
1 request