AMA: You.com Director, Product Marketing, Ben Geller on Developing your Product Marketing Career
February 13 @ 10:00AM PT
View AMA Answers
đź‘‹ Ben Geller
Hi all, I'm Ben Geller, most recently Director of Product Marketing and Demand Generation at You.com
đź‘‹ Based in: Los Angeles, CA
🧠Top of mind: Just finished Priya Parker's "The Art of Gathering" and can't stop thinking about it. So much of what we do as PMMs is bring people around a table to solve hard problems—Priya gives you a framework on how to do this with intention and purpose. Highly recommend.
đź’¬ Ask me about: AI startups and being a founding PMM. I've done it twice, at ZipRecruiter from early days through IPO, and at You.com from Series A through a $1.5B Series C.
🍦 Fun fact: Outside of work I love ceramics. There's no better feeling than creating something with your hands.
đź‘‹ Based in: Los Angeles, CA
🧠Top of mind: Just finished Priya Parker's "The Art of Gathering" and can't stop thinking about it. So much of what we do as PMMs is bring people around a table to solve hard problems—Priya gives you a framework on how to do this with intention and purpose. Highly recommend.
đź’¬ Ask me about: AI startups and being a founding PMM. I've done it twice, at ZipRecruiter from early days through IPO, and at You.com from Series A through a $1.5B Series C.
🍦 Fun fact: Outside of work I love ceramics. There's no better feeling than creating something with your hands.
Former Director, Product Marketing & Demand Generation at You.com | Formerly LinkedIn • 2y
One of the biggest struggles I've seen for PMMs is explaining the role and the value we create to team members who have never worked with PMM before. If you encounter thi...
1589 Views
1 request
Former Director, Product Marketing & Demand Generation at You.com | Formerly LinkedIn • 2y
Many of the best PMMs and marketers I've worked with are extremely analytical and/or have deep experience in advertising. If you're unable to land a dream PMM/marketing j...
1038 Views
2 requests
Former Director, Product Marketing & Demand Generation at You.com | Formerly LinkedIn • 2y
In hiring PMMs, typically, there's a specific problem I'm looking to hire for, and I want someone who is an expert in solving that type of challenge who can bring best pr...
560 Views
1 request
Former Director, Product Marketing & Demand Generation at You.com | Formerly LinkedIn • 2y
When I think about foundational skill-sets and areas of focus for a PMM, I tend to think about Inbound vs. Outbound skills.For inbound:Get as much experience as possible ...
451 Views
2 requests
Former Director, Product Marketing & Demand Generation at You.com | Formerly LinkedIn • 2y
For candidates who are early in their careers, there's a huge benefit to getting experience with a more formal organizational structure. Larger companies tend to have wel...
471 Views
2 requests
Former Director, Product Marketing & Demand Generation at You.com | Formerly LinkedIn • 2y
For landing Sr. PMM Interviews, here is a six-step approach (thanks to Coach Erika, for the framework):Hone your online profile/resumeKnow what’s out there (about you or ...
3521 Views
2 requests
Former Director, Product Marketing & Demand Generation at You.com | Formerly LinkedIn • 2y
The best strategy that I've seen in pushing for a raise/promotion is demonstrating a bottom-line impact on the business. Why is this?As you become more senior, it's not e...
1017 Views
1 request