AMA: You.com Director, Product Marketing, Ben Geller on Developing your Product Marketing Career
February 13 @ 10:00AM PST
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You.com Director, Product Marketing, Ben Geller on Developing your Product Marketing Career
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Ben Geller
You.com Director, Product Marketing • February 13
One of the biggest struggles I've seen for PMMs is explaining the role and the value we create to team members who have never worked with PMM before. If you encounter this challenge, here's a simple framework I've found helpful: Elevator pitch: Product Marketing’s superpower is being the “Voice ......Read More
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Ben Geller
You.com Director, Product Marketing • February 13
In hiring PMMs, typically, there's a specific problem I'm looking to hire for, and I want someone who is an expert in solving that type of challenge who can bring best practices to the table (i.e., a specialist vs. a generalist). For example: in one of my most recent openings, I was looking for a......Read More
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Ben Geller
You.com Director, Product Marketing • February 13
For candidates who are early in their careers, there's a huge benefit to getting experience with a more formal organizational structure. Larger companies tend to have well-thought-out best practices, and a deep bench of resources and mentors to tap. On the other hand, startup experience can be......Read More
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Ben Geller
You.com Director, Product Marketing • February 13
When I think about foundational skill-sets and areas of focus for a PMM, I tend to think about Inbound vs. Outbound skills. * For inbound: * Get as much experience as possible running customer research, and then using those insights to drive changes in the product roadmap. Especiall......Read More
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Ben Geller
You.com Director, Product Marketing • February 13
Many of the best PMMs and marketers I've worked with are extremely analytical and/or have deep experience in advertising. If you're unable to land a dream PMM/marketing job directly, roles that give you experience working with data or advertising can be a great stepping stone. Some possible caree......Read More
592 Views
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Ben Geller
You.com Director, Product Marketing • February 13
For landing Sr. PMM Interviews, here is a six-step approach (thanks to Coach Erika, for the framework): 1. Hone your online profile/resume * Know what’s out there (about you or authored by you): this could be your LinkedIn profile, Medium, Twitter, Github, etc * Assess w......Read More
607 Views
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Ben Geller
You.com Director, Product Marketing • February 13
The best strategy that I've seen in pushing for a raise/promotion is demonstrating a bottom-line impact on the business. Why is this? * As you become more senior, it's not entirely up to your manager whether you'll receive a raise/promotion -- they will likely need to pitch you to a broad......Read More
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