👋 Ben Geller
Hi all, I'm Ben Geller, most recently Director of Product Marketing and Demand Generation at You.com
👋 Based in: Los Angeles, CA
🧠 Top of mind: Just finished Priya Parker's "The Art of Gathering" and can't stop thinking about it. So much of what we do as PMMs is bring people around a table to solve hard problems—Priya gives you a framework on how to do this with intention and purpose. Highly recommend.
💬 Ask me about: AI startups and being a founding PMM. I've done it twice, at ZipRecruiter from early days through IPO, and at You.com from Series A through a $1.5B Series C.
🍦 Fun fact: Outside of work I love ceramics. There's no better feeling than creating something with your hands.
👋 Based in: Los Angeles, CA
🧠 Top of mind: Just finished Priya Parker's "The Art of Gathering" and can't stop thinking about it. So much of what we do as PMMs is bring people around a table to solve hard problems—Priya gives you a framework on how to do this with intention and purpose. Highly recommend.
💬 Ask me about: AI startups and being a founding PMM. I've done it twice, at ZipRecruiter from early days through IPO, and at You.com from Series A through a $1.5B Series C.
🍦 Fun fact: Outside of work I love ceramics. There's no better feeling than creating something with your hands.
Content
Former Director, Product Marketing & Demand Generation at You.com | Formerly LinkedIn • 2y
For landing Sr. PMM Interviews, here is a six-step approach (thanks to Coach Erika, for the framework):Hone your online profile/resumeKnow what’s out there (about you or ...
3521 Views
Former Director, Product Marketing & Demand Generation at You.com | Formerly LinkedIn • 11mo
A great PMM dashboard is an expression of your company’s strategy. Start with the business objective, define the key results that reflect your approach to that objective,...
3008 Views
Former Director, Product Marketing & Demand Generation at You.com | Formerly LinkedIn • 1y
Generally, one of the mistakes I’ve seen people make is A/B testing subtle changes in messaging and using these test results to drive decision-making. For example, before...
2309 Views
Former Director, Product Marketing & Demand Generation at You.com | Formerly LinkedIn • 1y
This is a problem we often face at You.com, where we sprint to bring new features to market and iterate over time, rather than waiting until the final vision for the feat...
1773 Views
Former Director, Product Marketing & Demand Generation at You.com | Formerly LinkedIn • 1y
Generally, when messaging for a technical audience, I have two rules of thumb:Simple is best. If something is too complex to make sense to a layperson, it means you're no...
1731 Views
Former Director, Product Marketing & Demand Generation at You.com | Formerly LinkedIn • 1y
One of my favorite documents I create for a product launch is a PM <> PMM Launch Handoff BriefI use this document to help facilitate and standardize the transfer of...
1692 Views
Former Director, Product Marketing & Demand Generation at You.com | Formerly LinkedIn • 2y
One of the biggest struggles I've seen for PMMs is explaining the role and the value we create to team members who have never worked with PMM before. If you encounter thi...
1589 Views
Former Director, Product Marketing & Demand Generation at You.com | Formerly LinkedIn • 1y
Generally, for tiering GTM Launches, I like to think about the extent to which the product experience & how we market the product changes. Here's the tiering system I...
1459 Views
Former Director, Product Marketing & Demand Generation at You.com | Formerly LinkedIn • 1y
The biggest mistake I’ve seen on PMM resumes, is failing to directly address the problem/challenge the role is being hired to tackle. Usually, when I’m hiring there’s a...
1232 Views
Former Director, Product Marketing & Demand Generation at You.com | Formerly LinkedIn • 1y
I love the JTBD (Jobs to be Done) framework for improving messaging.The JTBD framework helps define the high-level tasks your users are trying to accomplish using your pr...
1163 Views
Credentials & Highlights
Former Director, Product Marketing & Demand Generation at You.com
Formerly LinkedIn
Studied at MBA (Haas School of Business, UC Berkeley); BA Economics (Washington University in St. Louis)
Lives In Los Angeles, CA
Knows About Messaging, Product Launches, Go-To-Market Strategy, Building a Product Marketing Team...more