AMA: You.com Director, Product Marketing, Ben Geller on Messaging
July 3 @ 10:00AM PT
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đź‘‹ Ben Geller
Hi all, I'm Ben Geller, most recently Director of Product Marketing and Demand Generation at You.com
đź‘‹ Based in: Los Angeles, CA
🧠Top of mind: Just finished Priya Parker's "The Art of Gathering" and can't stop thinking about it. So much of what we do as PMMs is bring people around a table to solve hard problems—Priya gives you a framework on how to do this with intention and purpose. Highly recommend.
đź’¬ Ask me about: AI startups and being a founding PMM. I've done it twice, at ZipRecruiter from early days through IPO, and at You.com from Series A through a $1.5B Series C.
🍦 Fun fact: Outside of work I love ceramics. There's no better feeling than creating something with your hands.
đź‘‹ Based in: Los Angeles, CA
🧠Top of mind: Just finished Priya Parker's "The Art of Gathering" and can't stop thinking about it. So much of what we do as PMMs is bring people around a table to solve hard problems—Priya gives you a framework on how to do this with intention and purpose. Highly recommend.
đź’¬ Ask me about: AI startups and being a founding PMM. I've done it twice, at ZipRecruiter from early days through IPO, and at You.com from Series A through a $1.5B Series C.
🍦 Fun fact: Outside of work I love ceramics. There's no better feeling than creating something with your hands.
Former Director, Product Marketing & Demand Generation at You.com | Formerly LinkedIn • 1y
One simple messaging process I've recently started using (and loving), is developing a Glossary of all the various product offerings and features.The glossary is organize...
1043 Views
2 requests
How do you test and evaluate messaging of updated value prop in scrappy way?
Our product has slightly "rebranded", and as such, we are relaunching our website with a new value prop and updating relevant collateral.
How do we test or get feedback on whether this resonates? How quickly can we assess that this update is effective?
Former Director, Product Marketing & Demand Generation at You.com | Formerly LinkedIn • 1y
Generally, one of the mistakes I’ve seen people make is A/B testing subtle changes in messaging and using these test results to drive decision-making. For example, before...
2309 Views
2 requests
Former Director, Product Marketing & Demand Generation at You.com | Formerly LinkedIn • 1y
I’ve been through multiple situations where we’ve discovered a breakthrough message that dramatically changes the economics of user acquisition and the trajectory of reve...
831 Views
1 request
Former Director, Product Marketing & Demand Generation at You.com | Formerly LinkedIn • 1y
Generally, when messaging for a technical audience, I have two rules of thumb:Simple is best. If something is too complex to make sense to a layperson, it means you're no...
1731 Views
1 request
Former Director, Product Marketing & Demand Generation at You.com | Formerly LinkedIn • 1y
This is a problem we often face at You.com, where we sprint to bring new features to market and iterate over time, rather than waiting until the final vision for the feat...
1773 Views
2 requests
Former Director, Product Marketing & Demand Generation at You.com | Formerly LinkedIn • 1y
I love the JTBD (Jobs to be Done) framework for improving messaging.The JTBD framework helps define the high-level tasks your users are trying to accomplish using your pr...
1163 Views
2 requests