AMA: You.com Director, Product Marketing, Ben Geller on Product Marketing Interviews
October 10 @ 10:00AM PT
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đź‘‹ Ben Geller
Hi all, I'm Ben Geller, most recently Director of Product Marketing and Demand Generation at You.com
đź‘‹ Based in: Los Angeles, CA
🧠Top of mind: Just finished Priya Parker's "The Art of Gathering" and can't stop thinking about it. So much of what we do as PMMs is bring people around a table to solve hard problems—Priya gives you a framework on how to do this with intention and purpose. Highly recommend.
đź’¬ Ask me about: AI startups and being a founding PMM. I've done it twice, at ZipRecruiter from early days through IPO, and at You.com from Series A through a $1.5B Series C.
🍦 Fun fact: Outside of work I love ceramics. There's no better feeling than creating something with your hands.
đź‘‹ Based in: Los Angeles, CA
🧠Top of mind: Just finished Priya Parker's "The Art of Gathering" and can't stop thinking about it. So much of what we do as PMMs is bring people around a table to solve hard problems—Priya gives you a framework on how to do this with intention and purpose. Highly recommend.
đź’¬ Ask me about: AI startups and being a founding PMM. I've done it twice, at ZipRecruiter from early days through IPO, and at You.com from Series A through a $1.5B Series C.
🍦 Fun fact: Outside of work I love ceramics. There's no better feeling than creating something with your hands.
Former Director, Product Marketing & Demand Generation at You.com | Formerly LinkedIn • 1y
The biggest mistake I’ve seen on PMM resumes, is failing to directly address the problem/challenge the role is being hired to tackle. Usually, when I’m hiring there’s a...
1232 Views
3 requests
Former Director, Product Marketing & Demand Generation at You.com | Formerly LinkedIn • 1y
If it’s not abundantly clear what metric you are looking to solve and how that correlates to ROI, then there’s probably an opportunity to better define goals.Generally, w...
847 Views
1 request
Former Director, Product Marketing & Demand Generation at You.com | Formerly LinkedIn • 1y
If you’re not making it past the recruiter screen, this usually means you need to work on your storytelling and communication. Which, fortunately, can be vastly improved ...
1022 Views
2 requests
Former Director, Product Marketing & Demand Generation at You.com | Formerly LinkedIn • 1y
The most common mistake I see is candidates not doing sufficient research about the company and the space. It’s quite common for hiring managers to throw out problems on...
765 Views
1 request
Former Director, Product Marketing & Demand Generation at You.com | Formerly LinkedIn • 1y
In this competitive market, I think focusing is helpful, which means doing the legwork to really have an idea of what you want out of the summer internship. There’s never...
674 Views
1 request