Ben Geller

AMA: You.com Director, Product Marketing, Ben Geller on Stakeholder Management

May 30 @ 10:00AM PST
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You.com Director, Product Marketing, Ben Geller on Stakeholder Management
Top Questions
Ben Geller
Ben Geller
You.com Director, Product MarketingMay 30
As a PMM, it's crucial to be the expert in the market, including the user needs & competitive landscape, while you can lean on your PM partner to be the expert in the technical details of the product you're building. With this in mind, I would draw the line based on the type of question you're ...Read More
371 Views
1 request
Ben Geller
Ben Geller
You.com Director, Product MarketingMay 30
In building trust with your stakeholders/xfn partners, I think having a curious, open mindset, demonstrating kindness goes a long way. For example, if you disagree with a decision, first seek to understand the rationale and context around the decision (e.g., in a quick Slack chat), before pushin...Read More
359 Views
1 request
Ben Geller
Ben Geller
You.com Director, Product MarketingMay 30
Personally, I've found that the best way to build trust in the first 90 days, is focusing on identifying areas where you can immediately create value (no matter how small). The softer side of relationship building naturally happens through executing. Here's why: * You were likely hired for a cr...Read More
336 Views
1 request
Ben Geller
Ben Geller
You.com Director, Product MarketingMay 30
I think it's crucial for a remote team to have a regular process/cadence for showcasing their work to the broader company. Why? It creates a forcing function for the team to clearly articulate what they're working on & why. It also create visibility for xfn partners & fuels collaboration. Here's ...Read More
358 Views
2 requests
Ben Geller
Ben Geller
You.com Director, Product MarketingMay 30
Rather than thinking about what team they're on, I love the RAPID framework for stakeholder management. This is a tool that helps clarify who is accountable for decisions, and the role each stakeholder plays in that particular decision. The different roles in RAPID are: * Recommend: Develops re...Read More
324 Views
1 request
Ben Geller
Ben Geller
You.com Director, Product MarketingMay 30
For a large cross-functional project, there are three keys to keeping everyone on the same page & running efficiently: * Align on the high-level objective: When kicking off a new project, it's crucial to outline the vision for what you're trying to accomplish and what success looks like. ...Read More
367 Views
2 requests