AMA: You.com Director, Product Marketing, Ben Geller on Stakeholder Management
May 30 @ 10:00AM PT
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đź‘‹ Ben Geller
Hi all, I'm Ben Geller, most recently Director of Product Marketing and Demand Generation at You.com
đź‘‹ Based in: Los Angeles, CA
🧠Top of mind: Just finished Priya Parker's "The Art of Gathering" and can't stop thinking about it. So much of what we do as PMMs is bring people around a table to solve hard problems—Priya gives you a framework on how to do this with intention and purpose. Highly recommend.
đź’¬ Ask me about: AI startups and being a founding PMM. I've done it twice, at ZipRecruiter from early days through IPO, and at You.com from Series A through a $1.5B Series C.
🍦 Fun fact: Outside of work I love ceramics. There's no better feeling than creating something with your hands.
đź‘‹ Based in: Los Angeles, CA
🧠Top of mind: Just finished Priya Parker's "The Art of Gathering" and can't stop thinking about it. So much of what we do as PMMs is bring people around a table to solve hard problems—Priya gives you a framework on how to do this with intention and purpose. Highly recommend.
đź’¬ Ask me about: AI startups and being a founding PMM. I've done it twice, at ZipRecruiter from early days through IPO, and at You.com from Series A through a $1.5B Series C.
🍦 Fun fact: Outside of work I love ceramics. There's no better feeling than creating something with your hands.
Former Director, Product Marketing & Demand Generation at You.com | Formerly LinkedIn • 1y
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431 Views
1 request
Former Director, Product Marketing & Demand Generation at You.com | Formerly LinkedIn • 1y
In building trust with your stakeholders/xfn partners, I think having a curious, open mindset, demonstrating kindness goes a long way.For example, if you disagree with a ...
427 Views
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Former Director, Product Marketing & Demand Generation at You.com | Formerly LinkedIn • 1y
Personally, I've found that the best way to build trust in the first 90 days, is focusing on identifying areas where you can immediately create value (no matter how small...
430 Views
1 request
Former Director, Product Marketing & Demand Generation at You.com | Formerly LinkedIn • 1y
I think it's crucial for a remote team to have a regular process/cadence for showcasing their work to the broader company. Why? It creates a forcing function for the team...
456 Views
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Former Director, Product Marketing & Demand Generation at You.com | Formerly LinkedIn • 1y
Rather than thinking about what team they're on, I love the RAPID framework for stakeholder management. This is a tool that helps clarify who is accountable for decisions...
393 Views
1 request
Former Director, Product Marketing & Demand Generation at You.com | Formerly LinkedIn • 1y
For a large cross-functional project, there are three keys to keeping everyone on the same page & running efficiently:Align on the high-level objective: When kicking ...
433 Views
2 requests