AMA: Zapier Former Head of Product Marketing, Gregg Miller on Influencing the Product Roadmap

It's all about doing great work that matters to the business, matters to your partner, and fits into the context of the relationship! The playbook below can help get the ...

My guess is your product team might benefit from PMM partnership earlier on in the product development process. However, that’s easier said than done! In order to move fr...

Our job as product marketers is to help the organization maximize the capture of market opportunity — whether that’s becoming more competitive, entering new markets, incr...

Before delivering any feedback, it can be helpful to take a minute and empathize with your product managers. Most are constantly bombarded with product feedback and thing...

In an ideal world product and product marketing should be embedded in one another’s efforts from start to finish (see my other response on “customer needs” and getting PM...

In a prior role (B2B) the team found it helpful to set expectations with customers on what communication to expect from us. Product hosted a quarterly roadmap review wher...

I don’t think my team experiences specific advantages and challenges of remote work that other teams at Zapier would find different from their own experience. I think wh...