AMA: Zapier Former Head of Product Marketing, Gregg Miller on Stakeholder Management

It sounds like the first issue that needs to be resolved at your company is the amount of resourcing on the PMM team. If you're barely staying on top of product launches,...

Oh man, this is a tricky one! It's important to start by first identifying the source of tension. Is it due to leaders of those teams (or the leaders of those leaders) n...

I think the best approach for PMM is to employ a mix of programmatic and opportunity specific approaches to aligning stakeholders around customer priorities. Programmatic...

GTM kickoff meeting: It is absolutely essential to get all the right stakeholders in the same room to get on the same page around what we're doing, why, by when, and with...

Communication: You simply must be a good communicator to be a stellar product marketer. So much of our discipline requires strong communication in order to provide clarit...

Our team is structured by audience type and discipline. We have one part of the team focused on our end users and prospects, another part of the team is focused on our pa...