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AMA: Zapier Former Head of Product Marketing, Gregg Miller on Stakeholder Management
September 29 @ 10:00AM PST
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Zapier Former Head of Product Marketing, Gregg Miller on Stakeholder Management
Top Questions
Gregg Miller
PandaDoc VP of Product Marketing & Brand • September 30
GTM kickoff meeting: It is absolutely essential to get all the right stakeholders in the same room to get on the same page around what we're doing, why, by when, and with which owners. I like to have my team run these meetings roughly three months before a given launch and use them as an opportun......Read More
1792 Views
5 requests
How is your Product Marketing team structured?
By product line, segment, function or by objective (ie. revenue retention, product engagement, etc?
Gregg Miller
PandaDoc VP of Product Marketing & Brand • September 30
Our team is structured by audience type and discipline. We have one part of the team focused on our end users and prospects, another part of the team is focused on our partners, and a third on market research and market strategy. That said, I strongly believe it's important for PMM teams at hyper......Read More
768 Views
6 requests
Gregg Miller
PandaDoc VP of Product Marketing & Brand • September 30
It sounds like the first issue that needs to be resolved at your company is the amount of resourcing on the PMM team. If you're barely staying on top of product launches, you have no capacity for the major projects and responsibilities that you see going to other teams -- leadership every time wi......Read More
602 Views
1 request
Gregg Miller
PandaDoc VP of Product Marketing & Brand • September 30
Oh man, this is a tricky one! It's important to start by first identifying the source of tension. Is it due to leaders of those teams (or the leaders of those leaders) not seeing eye to eye and their conflict flowing downstream? Is it due to your predecessor being a jerk? Is it due to one team ......Read More
491 Views
4 requests
What strategies are you using to align stakeholders around customer priorities?
Since Product Marketing touches so many areas of the business, this role is oftentimes in the best position to lead a VOC process.
Gregg Miller
PandaDoc VP of Product Marketing & Brand • September 30
I think the best approach for PMM is to employ a mix of programmatic and opportunity specific approaches to aligning stakeholders around customer priorities. Programmatic approaches are best for clarifying improvement opportunities for the existing buyer and customer journeys. Tools like win/los......Read More
552 Views
5 requests
Gregg Miller
PandaDoc VP of Product Marketing & Brand • September 30
Communication: You simply must be a good communicator to be a stellar product marketer. So much of our discipline requires strong communication in order to provide clarity (both externally and internally) and develop and exercise influence. Strong communication to me spans written skills, present......Read More
489 Views
3 requests
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