AMA: Zendesk Director of Product Marketing, Polomi Batra on Messaging
October 26 @ 11:00AM PT
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In your opinion, how much time and effort does messaging & positioning for a product take?
Assume you're starting from scratch, as a new hire or launching a new product
Zendesk Director of Product Marketing • 2y
This can really depend on what the product is, how large and complex it is, how well defined the challenges and use cases are. In terms of thinking about messaging and po...
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How to test messaging properly and convince leaders to change messaging that is not resonating?
Sometimes leaders fall in love with a phrase they've heard and it's hard to get them to use the agreed upon messaging. What proof points can you share that messaging resonates or not?
Zendesk Director of Product Marketing • 2y
Ah, if you're going through this right now, I feel you. This one is tough and it's because messaging can be so subjective sometimes. If you can, try to take the conversat...
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How would you tackle the issue when there are conflicting opinions on which key features to highlight in messaging?
For an upcoming product release Product Management/Product Marketing/GTM partners all have differing ideas on which features are the most important.
Zendesk Director of Product Marketing • 2y
Yeah, this is always tough, especially because all the above roles usually have a point of view on this (as they should). Few things to consider: Set clear goal alignment...
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Zendesk Director of Product Marketing • 2y
Measuring the success of your product messaging is crucial to understanding how well it resonates with your audience and drives your business goals. Here are a few differ...
1878 Views
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Zendesk Director of Product Marketing • 2y
This is a good question and a very hard problem to solve in a saturated SaaS/Tech industry. Here are a couple of principles I typically try to follow when solving for thi...
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