Polomi Batra

Ah, if you're going through this right now, I feel you. This one is tough and it's because messaging can be so subjective sometimes. If you can, try to take the conversat...

This can really depend on what the product is, how large and complex it is, how well defined the challenges and use cases are. In terms of thinking about messaging and po...

In the initial weeks as a Product Marketing Manager, your focus should be on deeply immersing yourself in the product and GTM strategy to learn, absorb and build a strong...

Yeah, this is always tough, especially because all the above roles usually have a point of view on this (as they should). Few things to consider: Set clear goal alignment...

This is a good question and one that is likely debate-able. I don’t think I’ve seen evidence to prove this one way or the other. However, being part of a global software ...

Breaking into product marketing as a recent graduate requires a strategic approach:Build a strong foundation: Supplement your degree with certifications in product market...

Few things to keep in mind now with AI in the picture:Master AI prompting: Know how to craft effective prompts to get the best outputs from AI tools for messaging, conten...

I think transitioning from consulting to product marketing is a natural move, as many of the skills you’ve developed in consulting are highly relevant to product marketin...

Measuring the success of your product messaging is crucial to understanding how well it resonates with your audience and drives your business goals. Here are a few differ...

The key is to translate the complexity into clear, customer-focused value. You can use this approach:Focus on customer benefits: Highlight how the proprietary technology ...