AMA: Zendesk Director of Product Marketing, Polomi Batra on Sales Enablement
May 30 @ 9:00AM PT
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Zendesk Director of Product Marketing • 1y
This is a good question and one that is likely debate-able. I don’t think I’ve seen evidence to prove this one way or the other. However, being part of a global software ...
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Zendesk Director of Product Marketing • 1y
Great question! At Zendesk, we do provide sales enablement for a global product with a global sales team. Here are a couple of things I like to focus on:Region-specific c...
1812 Views
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How do you ensure that your reps are all singing the same tune when the jargon in your industry is constantly changing?
I'm in Fintech, a world of ever evolving nomenclature - i feel like there is new jargon every day.
Zendesk Director of Product Marketing • 1y
This is a tough one! A couple of things you can put into place:Regular training and updates by conducting regular training sessions, workshops, office hours, certificati...
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Zendesk Director of Product Marketing • 1y
Working with sales is a collaborative effort; when you offer them assistance, they're more inclined to involve you in discovery calls. Here are some strategies that have ...
1226 Views
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Zendesk Director of Product Marketing • 1y
Great question! First thing you want to answer is “what is the goal of your sales enablement”? Is it increasing sales productivity, reducing sales cycle length, improving...
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