Polomi Batra

AMA: Zendesk Director of Product Marketing, Polomi Batra on Sales Enablement

May 30 @ 9:00AM PST
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Zendesk Director of Product Marketing, Polomi Batra on Sales Enablement
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Polomi Batra
Polomi Batra
Zendesk Director of Product MarketingMay 30
This is a good question and one that is likely debate-able. I don’t think I’ve seen evidence to prove this one way or the other. However, being part of a global software company with a widely international customer base, my observation has been that certain markets like data sheets over others. ...Read More
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Polomi Batra
Polomi Batra
Zendesk Director of Product MarketingMay 30
Great question! At Zendesk, we do provide sales enablement for a global product with a global sales team. Here are a couple of things I like to focus on: * Region-specific case studies: Include relevant case studies and testimonials from each region to make the material more relatable. * W...Read More
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How do you ensure that your reps are all singing the same tune when the jargon in your industry is constantly changing?
I'm in Fintech, a world of ever evolving nomenclature - i feel like there is new jargon every day.
Polomi Batra
Polomi Batra
Zendesk Director of Product MarketingMay 30
This is a tough one! A couple of things you can put into place: * Regular training and updates by conducting regular training sessions,  workshops, office hours, certifications * Weekly updates by sending out weekly emails with new terms and industry news, slack announcements  * Centr...Read More
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Polomi Batra
Polomi Batra
Zendesk Director of Product MarketingMay 30
Working with sales is a collaborative effort; when you offer them assistance, they're more inclined to involve you in discovery calls. Here are some strategies that have proven effective for me in fostering strong relationships with sales: Show up in the calls as the product expert: Deepen your ...Read More
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Polomi Batra
Polomi Batra
Zendesk Director of Product MarketingMay 30
Great question! First thing you want to answer is “what is the goal of your sales enablement”? Is it increasing sales productivity, reducing sales cycle length, improving win rates, and enhancing rep onboarding, etc.. A couple of things we typically look into today to see how effective our sales...Read More
1012 Views
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