AMA: Zendesk Senior Director, Technology Marketing and Communications, Teresa Haun on Product Launches

At Zendesk, the vast majority of our functionality is global so almost every launch is a global launch. We’ve had some very specific regional launches like GDPR, certain ...

I’ve heard two terms used before to describe product marketing’s role in a launch that really resonate with me and I think accurately sum up what we do. The first is “lau...

At Zendesk, we do use a launch template that includes key workstreams and teams to engage for different tiers of launches. We use two criteria to determine the tier of a ...

This question is very similar to this other answer so I'm sharing my answer from there here too:At Zendesk, we use a launch template that includes key workstreams and tea...

When I think about the most successful launches my team and I have done, they all included 1) a clear go-to-market strategy with leadership and stakeholders bought in, 2)...

This question is very similar to this other answer so sharing my answer from there here too:At Zendesk, the vast majority of our functionality is global so almost every l...

I think adequate demand for a launch comes down to ensuring all of the planned activities for the launch are actually enough to deliver what’s expected and needed for the...

An iterative release can still count as a launch, just likely a small launch (in case you’re curious about the tiers we use at Zendesk to determine size, just talked abou...

I would suggest establishing process and structure around launches, like determining the tier and then based on the tier having a launch template with the typical activit...