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Teresa Haun

Teresa Haun

Senior Director, Technology Marketing and Communications, Zendesk

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Teresa Haun
Teresa Haun
Zendesk Senior Director, Technology Marketing and CommunicationsDecember 1
This question is very similar to this other one https://sharebird.com/ama/zendesk-director-of-product-marketing-teresa-haun-on-product-launches?answer=DjEBP934m2 so I'm sharing my answer from there here too: At Zendesk, we use a launch template that includes key workstreams and teams to engage......Read More
11756 Views
Teresa Haun
Teresa Haun
Zendesk Senior Director, Technology Marketing and CommunicationsFebruary 4
The classic product marketing career path for those who want to stay in product marketing that I usually see in terms of roles and titles is PMM → Senior PMM → Group or Principal PMM → Director → Senior Director → VP → SVP → CMO. From my experience, I’ve seen managing a report or a team typically......Read More
10873 Views
Teresa Haun
Teresa Haun
Zendesk Senior Director, Technology Marketing and CommunicationsDecember 1
At Zendesk, we do use a launch template that includes key workstreams and teams to engage for different tiers of launches. We use two criteria to determine the tier of a launch: business impact and market impact. For business impact, we assess how much the launch benefits existing and new custome......Read More
7328 Views
Teresa Haun
Teresa Haun
Zendesk Senior Director, Technology Marketing and CommunicationsFebruary 4
I often like to ask, “What accomplishment are you most proud of?” as well as, “In your last performance review, what were your opportunities to improve and how have you worked to address them?” I like the question “What accomplishment are you most proud of?” because it often helps me understand w......Read More
6457 Views
Teresa Haun
Teresa Haun
Zendesk Senior Director, Technology Marketing and CommunicationsDecember 1
When I think about the most successful launches my team and I have done, they all included 1) a clear go-to-market strategy with leadership and stakeholders bought in, 2) strong communication and partnership across cross-functional teams, 3) effective sales enablement, and 4) success metrics and ......Read More
5142 Views
Teresa Haun
Teresa Haun
Zendesk Senior Director, Technology Marketing and CommunicationsFebruary 4
I’m going to split my answer here because the additional question details suggest you may be feeling frustrated that PMM has become more strategic, but for me, the strategic work in product marketing is a large part of why I love the function so much :). I’m hoping I can still be helpful to you i......Read More
4848 Views
Teresa Haun
Teresa Haun
Zendesk Senior Director, Technology Marketing and CommunicationsDecember 1
I’ve heard two terms used before to describe product marketing’s role in a launch that really resonate with me and I think accurately sum up what we do. The first is “launch captain” and the second is “momentum maker” (credit to @Marcus Andrews for that one). Product marketing is the “captain” th......Read More
4322 Views
Teresa Haun
Teresa Haun
Zendesk Senior Director, Technology Marketing and CommunicationsFebruary 4
You are definitely not alone! I think a lot of new and experienced PMMs struggle with messaging and I absolutely did and still think I have plenty of room to improve. Since I’m unfortunately running out of time in this AMA, I wanted to at least suggest this similar question and thread that has a ......Read More
3461 Views
Teresa Haun
Teresa Haun
Zendesk Senior Director, Technology Marketing and CommunicationsFebruary 4
I would try to highlight anything that shows you have the key skills to be an effective product marketer. That definitely includes strong writing samples and case studies like you suggested, but also: * Presentations that show you can create a compelling narrative and convince an audience ......Read More
3370 Views
Teresa Haun
Teresa Haun
Zendesk Senior Director, Technology Marketing and CommunicationsFebruary 4
I personally think Product Marketing should report into Marketing with the head of the whole product marketing function reporting directly to the CMO. This is exactly how we’re organized at Zendesk and I’ve found this reporting structure seems to work well for our team. I believe it’s because eve......Read More
3355 Views
Credentials & Highlights
Senior Director, Technology Marketing and Communications at Zendesk
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In San Francisco, California
Knows About Messaging, Product Marketing / Demand Gen Alignment, Product Marketing KPI's, Product......more
Work At Zendesk
Senior Product Marketing Specialist
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