The classic product marketing career path for those who want to stay in product
marketing that I usually see in terms of roles and titles is PMM → Senior PMM →
Group o...Read More
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Senior Director, Technology Marketing and Communications at Zendesk • February 5
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Senior Director, Technology Marketing and Communications at Zendesk • December 2
This question is very similar to this other one
https://sharebird.com/ama/zendesk-director-of-product-marketing-teresa-haun-on-product-launches?answer=DjEBP934m2
so I'...Read More
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Senior Director, Technology Marketing and Communications at Zendesk • February 5
I often like to ask, “What accomplishment are you most proud of?” as well as,
“In your last performance review, what were your opportunities to improve and
how have yo...Read More
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Senior Director, Technology Marketing and Communications at Zendesk • February 5
I’m going to split my answer here because the additional question details
suggest you may be feeling frustrated that PMM has become more strategic, but
for me, the str...Read More
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Senior Director, Technology Marketing and Communications at Zendesk • December 2
At Zendesk, we do use a launch template that includes key workstreams and teams
to engage for different tiers of launches. We use two criteria to determine the
tier of...Read More
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Senior Director, Technology Marketing and Communications at Zendesk • February 5
I would try to highlight anything that shows you have the key skills to be an
effective product marketer. That definitely includes strong writing samples and
case stud...Read More
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Senior Director, Technology Marketing and Communications at Zendesk • December 2
When I think about the most successful launches my team and I have done, they
all included 1) a clear go-to-market strategy with leadership and stakeholders
bought in,...Read More
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Senior Director, Technology Marketing and Communications at Zendesk • February 5
I personally think Product Marketing should report into Marketing with the head
of the whole product marketing function reporting directly to the CMO. This is
exactly ...Read More
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Senior Director, Technology Marketing and Communications at Zendesk • February 5
You are definitely not alone! I think a lot of new and experienced PMMs struggle
with messaging and I absolutely did and still think I have plenty of room to
improve. ...Read More
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Senior Director, Technology Marketing and Communications at Zendesk • December 2
I’ve heard two terms used before to describe product marketing’s role in a
launch that really resonate with me and I think accurately sum up what we do.
The first is “...Read More
Credentials & Highlights
Senior Director, Technology Marketing and Communications at Zendesk
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In San Francisco, California
Knows About Product Launches, Messaging, Go-To-Market Strategy, Product
Marketing Career Path, Bu...more