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Teresa Haun

Teresa HaunShare

Senior Director, Technology Marketing and Communications, Zendesk
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Teresa Haun
Senior Director, Technology Marketing and Communications at Zendesk February 5
The classic product marketing career path for those who want to stay in product marketing that I usually see in terms of roles and titles is PMM → Senior PMM → Group o...Read More
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Teresa Haun
Senior Director, Technology Marketing and Communications at Zendesk December 2
This question is very similar to this other one https://sharebird.com/ama/zendesk-director-of-product-marketing-teresa-haun-on-product-launches?answer=DjEBP934m2 so I'...Read More
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Teresa Haun
Senior Director, Technology Marketing and Communications at Zendesk February 5
I often like to ask, “What accomplishment are you most proud of?” as well as, “In your last performance review, what were your opportunities to improve and how have yo...Read More
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Teresa Haun
Senior Director, Technology Marketing and Communications at Zendesk February 5
I’m going to split my answer here because the additional question details suggest you may be feeling frustrated that PMM has become more strategic, but for me, the str...Read More
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Teresa Haun
Senior Director, Technology Marketing and Communications at Zendesk December 2
At Zendesk, we do use a launch template that includes key workstreams and teams to engage for different tiers of launches. We use two criteria to determine the tier of...Read More
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Teresa Haun
Senior Director, Technology Marketing and Communications at Zendesk February 5
I would try to highlight anything that shows you have the key skills to be an effective product marketer. That definitely includes strong writing samples and case stud...Read More
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Teresa Haun
Senior Director, Technology Marketing and Communications at Zendesk December 2
When I think about the most successful launches my team and I have done, they all included 1) a clear go-to-market strategy with leadership and stakeholders bought in,...Read More
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Teresa Haun
Senior Director, Technology Marketing and Communications at Zendesk February 5
I personally think Product Marketing should report into Marketing with the head of the whole product marketing function reporting directly to the CMO. This is exactly ...Read More
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Teresa Haun
Senior Director, Technology Marketing and Communications at Zendesk February 5
You are definitely not alone! I think a lot of new and experienced PMMs struggle with messaging and I absolutely did and still think I have plenty of room to improve. ...Read More
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Teresa Haun
Senior Director, Technology Marketing and Communications at Zendesk December 2
I’ve heard two terms used before to describe product marketing’s role in a launch that really resonate with me and I think accurately sum up what we do. The first is “...Read More
Credentials & Highlights
Senior Director, Technology Marketing and Communications at Zendesk
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In San Francisco, California
Knows About Product Launches, Messaging, Go-To-Market Strategy, Product Marketing Career Path, Bu...more