At Zendesk, the vast majority of our functionality is global so almost every launch is a global launch. We’ve had some very specific regional launches like GDPR, certain voice partners, and messaging channels that are primarily concentrated in select regions, but those are pretty rare. When it is...more

This question is very similar to this other one https://sharebird.com/ama/zendesk-director-of-product-marketing-teresa-haun-on-product-launches?answer=mZxqPwjEr5 so sharing my answer from there here too: At Zendesk, the vast majority of our functionality is global so almost every launch is a g...more

I personally think Product Marketing should report into Marketing with the head of the whole product marketing function reporting directly to the CMO. This is exactly how we’re organized at Zendesk and I’ve found this reporting structure seems to work well for our team. I believe it’s because eve...more

I think this blog post https://www.thebalancecareers.com/how-to-succeed-at-asking-for-a-pay-raise-2071868 does a nice job walking through key considerations and things to do when generally asking for a raise, including specifically in the “Research” section highlighting some of the classic source...more