Teresa Haun

This question is very similar to this other answer so I'm sharing my answer from there here too:At Zendesk, we use a launch template that includes key workstreams and tea...

The classic product marketing career path for those who want to stay in product marketing that I usually see in terms of roles and titles is PMM → Senior PMM → Group or P...

At Zendesk, we do use a launch template that includes key workstreams and teams to engage for different tiers of launches. We use two criteria to determine the tier of a ...

I often like to ask, “What accomplishment are you most proud of?” as well as, “In your last performance review, what were your opportunities to improve and how have you w...

When I think about the most successful launches my team and I have done, they all included 1) a clear go-to-market strategy with leadership and stakeholders bought in, 2)...

I’m going to split my answer here because the additional question details suggest you may be feeling frustrated that PMM has become more strategic, but for me, the strate...

I’ve heard two terms used before to describe product marketing’s role in a launch that really resonate with me and I think accurately sum up what we do. The first is “lau...

You are definitely not alone! I think a lot of new and experienced PMMs struggle with messaging and I absolutely did and still think I have plenty of room to improve. Sin...

I would try to highlight anything that shows you have the key skills to be an effective product marketer. That definitely includes strong writing samples and case studies...

I personally think Product Marketing should report into Marketing with the head of the whole product marketing function reporting directly to the CMO. This is exactly how...