AMA: Zendesk Director of Product Marketing - Workforce Engagement Solutions, Liz Gonzalez on Messaging

Yes, we have used AI available to help us in crafting messaging - we're bringing AI powered CX to the market so naturally it makes sense of us to learn to use it to help ...

Messaging is never set it and forget it. We typically work with the rest of the marketing organization to ensure we're crafting what we call the 'red thread' between top ...

Our stakeholders typically involve the big 3 which include Sales, Product and Marketing. Each product PMM works with their counterpart Product Manager to learn about the ...

This is something you'll see often in a certain space with high competition, often times products can do more or less the same things with a few differentiating elements....

Lean into the customer pain. Don't just use that to craft a nice 'benefits' list...use it to evoke a sense of "oh they understand what I'm going through or what I want to...

A comprehensive messaging document that encompasses elements like target audience, narrative, business challenges, benefits and value props, features as well as common us...

If your product doesn't have the innovation on it's side to highlight I'd recommend turning to customer win feedback to learn why your product was selected and lean into ...