AMA: Zendesk Director of Product Marketing - Workforce Engagement Solutions, Liz Gonzalez on Messaging
February 27 @ 11:00AM PST
Register for AMA
We will email you Liz's answers
to these questions after the event in case you can't make it.
How have you leveraged AI during the messaging creation and iteration process and what do you recommend to others just starting to incorporate such tools?
How often do you measure effectiveness and revisit messaging?
What stakeholders do you typically involve in messaging?
How do I craft messaging for product laggards - those in our target audience who hesitate or resist to adopt technology?
What's the best KPI to measure the success of messaging?
What are some steps you've taken to improve your writing skills?
When competitors are using similar messaging or targeting the same audience, how do you ensure your brand’s voice and value proposition stand out?
How to evoke emotions in messaging?
How do we balance technical depth in our messaging to appeal to both practitioners and decision-makers?
How do you develop competitive messaging when your product doesn't bring competitive features to market?
Can you share examples of successful messaging that has effectively communicated the unique benefits of your product?
How do you balance strategic (annual) messaging/campaign theme with the need to be responsive to the market?
How can smaller companies discover what messaging/narrative really resonates?
How do you balance developing messaging that's truly differentiated from competitors with what will resonate most with customers (assuming there is a trade-off to be made)?
Can product marketing be successful without a clear "core" business narrative & identity?
How do you use that messaging to craft a high conversion landing page?
How do you ensure your sales team is versed enough in using the right messaging with the right customers?
Is there a difference in tactics for messaging if the company is following a product led growth strategy?
