Liz Gonzalez

PMM can influence several touchpoints across the enterprise sales motion. PMM’s biggest impact will likely vary widely depending on the business stage. Identifying and an...

Ideal customer profile (ICP) is a great way to focus on the most valuable prospects likely to purchase your product and align all areas of the Go-To-Market (GTM) strategy...

Messaging is never set it and forget it. We typically work with the rest of the marketing organization to ensure we're crafting what we call the 'red thread' between top ...

One of the key areas of differentiation is the buying group involved with a larger organization which typically lengthens the sales cycle. It’s critical to understand who...

If your product doesn't have the innovation on it's side to highlight I'd recommend turning to customer win feedback to learn why your product was selected and lean into ...

When it comes to hiring a segment PMM like an Enterprise Product Marketer, one key trait I look for is someone who is problem-solver. As an enterprise PMM, you’ll need to...

It can be hard to measure effectiveness of an asset, launch or campaign in longer sales cycles because attribution is tricky in a 6+ month sales cycle. Measuring the numb...

Yes, we have used AI available to help us in crafting messaging - we're bringing AI powered CX to the market so naturally it makes sense of us to learn to use it to help ...

This is something you'll see often in a certain space with high competition, often times products can do more or less the same things with a few differentiating elements....

Lean into the customer pain. Don't just use that to craft a nice 'benefits' list...use it to evoke a sense of "oh they understand what I'm going through or what I want to...