AMA: Zendesk Group Product Marketing Manager - AI, Claire Peracchio on Product Marketing KPI's

When it comes to a launch, market research allows you to understand your market opportunity and validate your go-to-market strategy. It helps you answer the most importan...

I’ve found it helpful to orient cross-functional teams, including product marketing, around clear metrics linked to revenue. Here's a good way to think about some of the ...

As PMMs, it’s very easy to fall into a pit of despair here! You spend weeks crafting the perfect pitch deck or ROI calculator, only to discover months later that Sales is...

Longer or more unpredictable sales cycles make it challenging to know if your GTM approach is working. While it's tempting to focus solely on closed deals as a measure of...

Some of the key launch metrics worth tracking: Pipeline and bookings generated Win rates Adoption rates Customer activation milestones Sales team confidence The impor...

Isolating campaign impact is tricky, and there's rarely a perfect 1-to-1 correlation between what you did and what moved the needle. Here are some ways to navigate this.S...

With complex products, buyers need different content at each stage to build confidence and prove value. You can't just share a list of features and expect that to get dea...