Claire Peracchio

AI will evolve the traditional PMM skill set, making soft skills, creativity, and critical thinking even more important, especially as AI automates repetitive work. Here ...

When it comes to a launch, market research allows you to understand your market opportunity and validate your go-to-market strategy. It helps you answer the most importan...

Of course, AI is extremely useful for text-heavy tasks, especially tackling the dreaded blank page when you’re just starting out the writing process! Here are some other...

This is a great question that I’m sure a lot of companies are grappling with. I think the path to success here lies in differentiating based on how you safeguard customer...

I’d say luckily for us there isn't just one definitive top use case for generative AI in product marketing! There are of course some high-impact use cases today, both all...

Since we're focusing on market research in this AMA, here are the three skills related to that topic that I believe will be most valuable for PMMs right now:1. Strategic ...

This is a great question! As PMMs, we're uniquely positioned to drive pricing conversations because we understand both market realities and how customers get value from o...

Right now, a lot of Product teams are scrambling to identify the best places to apply AI, and businesses are eager to turn AI into their next wave of growth. The great ne...

With complex products, buyers need different content at each stage to build confidence and prove value. You can't just share a list of features and expect that to get dea...

AI is going to change market research in some big ways. It will enhance data analysis, allowing PMMs to process vast amounts of information from diverse sources and uncov...