AMA: Zendesk Group Product Marketing Manager - Core Customer Service & AI, Claire Peracchio on AI and Product Marketing

This is a great question that I’m sure a lot of companies are grappling with. I think the path to success here lies in differentiating based on how you safeguard customer...

AI will evolve the traditional PMM skill set, making soft skills, creativity, and critical thinking even more important, especially as AI automates repetitive work. Here ...

Right now, a lot of Product teams are scrambling to identify the best places to apply AI, and businesses are eager to turn AI into their next wave of growth. The great ne...

Of course, AI is extremely useful for text-heavy tasks, especially tackling the dreaded blank page when you’re just starting out the writing process! Here are some other...

AI won’t replace product marketers, but PMMs that can leverage AI successfully will replace those who can’t. Product marketing requires strategic thinking, creativity, an...

It’s true that customers are both skeptical of AI outputs and excited about AI’s potential. At Zendesk, we’ve definitely seen this in the customer service space, since th...

AI is going to change market research in some big ways. It will enhance data analysis, allowing PMMs to process vast amounts of information from diverse sources and uncov...