AMA: Zendesk Group Product Marketing Manager, Lauren Hakim on Product Launches

Great question! Success metrics can vary across companies, but in my experience successful product launches consistently hinge on clear planning, targeted goals, strong c...

How exciting! This should be super helpful in ensuring your GTM teams can have effective conversations with customers. I've listed some additional elements you may want t...

Launching from a smaller organization can be challenging, but it also presents some unique opportunities. One of the greatest advantages of being at a smaller organizatio...

I would say this is not necessarily always the case. Adding new features can happen at any stage of the product lifecycle. It could be part of the early stage strategy to...

Great question. With any launch, especially one that's focused on an acquisition, brand alignment is critical. At Zendesk, we work very closely with our brand team to ens...

One of the biggest mistakes one can make is assuming the work is done once the product has launched. Here are a few things to consider when it comes to maintaining post-l...

At Zendesk, we determine the tier based on business impact, customer impact, and market differentiation. Tier 1 covers major new offerings or significant enhancements wi...

Great question. Evaluating launch messaging is crucial to ensure it stands out. Here are a few impactful methods I have found effective: Competitive Analysis: Start with...

At Zendesk, we determine product launch tiers based on several factors: business impact, customer impact, and market differentiation. Each tier has a different level of m...