Sharebird
Level Up Your Career
Learn the best practices and latest trends directly from leaders in your field
Lauren Hakim

Lauren HakimShare

Group Product Marketing Manager, Zendesk
Content
Most Relevant
Lauren Hakim
Group Product Marketing Manager at Zendesk January 19
Great question. At Zendesk, we do a lot of monthly/quarterly syncs with product leadership, sales leadership, marketing leadership, etc to discuss top programs and com...Read More
Most Relevant
Lauren Hakim
Group Product Marketing Manager at Zendesk January 19
PMM sits at the intersection of these various stakeholder teams and keeps them aligned. No matter how big or small your company is, you likely have similar stakeholder...Read More
Most Relevant
Lauren Hakim
Group Product Marketing Manager at Zendesk January 19
Product launches take a village to execute successfully! Start by defining your launch goals and plan. This will make it easier to identify your stakeholders, which ca...Read More
Most Relevant
Lauren Hakim
Group Product Marketing Manager at Zendesk January 19
Product marketers have to work and communicate with a wide variety of stakeholders to push ideas and initiatives forward. Influence is critical for PMMs to be effectiv...Read More
Most Relevant
Lauren Hakim
Group Product Marketing Manager at Zendesk January 19
Part of our jobs as PMMs is to drive alignment across teams of diverse stakeholders, all of which speak different languages, care about different things, and want to b...Read More
Most Relevant
Lauren Hakim
Group Product Marketing Manager at Zendesk January 19
This can certainly vary depending on the company! Here are some examples of areas that would be owned by different product marketing levels based on my experience: Mes...Read More
Most Relevant
Lauren Hakim
Group Product Marketing Manager at Zendesk January 19
Great question! With a bit of extra effort, there are many things that can be done to forge relationships that build trust in a virtual environment. To do this success...Read More
Credentials & Highlights
Group Product Marketing Manager at Zendesk
Product Marketing AMA Contributor
Studied at University of Tennessee
Lives In San Francisco, California
Knows About Product Launches, Messaging, Go-To-Market Strategy, Product Marketing Career Path, Pr...more