Profile
Lauren Hakim

Lauren Hakim

Group Product Marketing Manager, Zendesk

Content

Lauren Hakim
Lauren Hakim
Zendesk Group Product Marketing ManagerJanuary 19
This can certainly vary depending on the company! Here are some examples of areas that would be owned by different product marketing levels based on my experience: Messaging & Positioning * PMM: Crafts messaging and positioning at capability/feature level with some coaching * Sr. PMM: Dr......Read More
7647 Views
Lauren Hakim
Lauren Hakim
Zendesk Group Product Marketing ManagerJanuary 19
Great question. At Zendesk, we do a lot of monthly/quarterly syncs with product leadership, sales leadership, marketing leadership, etc to discuss top programs and communicate achievements. Quarterly business reviews are another great way to share top wins and learnings. We also leverage suppleme......Read More
1609 Views
Lauren Hakim
Lauren Hakim
Zendesk Group Product Marketing ManagerJanuary 19
Product marketers have to work and communicate with a wide variety of stakeholders to push ideas and initiatives forward. Influence is critical for PMMs to be effective, and that comes with building trust. Invest time in understanding your stakeholders’ needs and pain points to help you determ......Read More
1554 Views
Lauren Hakim
Lauren Hakim
Zendesk Group Product Marketing ManagerJanuary 19
PMM sits at the intersection of these various stakeholder teams and keeps them aligned. No matter how big or small your company is, you likely have similar stakeholders that you need to manage and communicate with. To be effective, product marketing needs to have a voice across the company. I’......Read More
1511 Views
Lauren Hakim
Lauren Hakim
Zendesk Group Product Marketing ManagerJanuary 19
Product launches take a village to execute successfully! Start by defining your launch goals and plan. This will make it easier to identify your stakeholders, which can include individuals or groups that will be involved in the launch execution and/or impacted by the outcome of the launch. At ......Read More
1434 Views
Lauren Hakim
Lauren Hakim
Zendesk Group Product Marketing ManagerJanuary 19
Part of our jobs as PMMs is to drive alignment across teams of diverse stakeholders, all of which speak different languages, care about different things, and want to be approached in a specific way. When it comes to key strategic projects, I believe that tailoring your approach to meet the needs ......Read More
1351 Views
Lauren Hakim
Lauren Hakim
Zendesk Group Product Marketing ManagerJanuary 19
Great question! With a bit of extra effort, there are many things that can be done to forge relationships that build trust in a virtual environment. To do this successfully, invest time in getting to know your stakeholders and identify opportunities where you can add value and share your knowledg......Read More
841 Views
Credentials & Highlights
Group Product Marketing Manager at Zendesk
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Studied at University of Tennessee
Lives In San Francisco, California
Knows About Messaging, Stakeholder Management, Sales Enablement, Go-To-Market Strategy, Product L......more