Lauren Hakim

This can certainly vary depending on the company! Here are some examples of areas that would be owned by different product marketing levels based on my experience: Messa...

Great question! Success metrics can vary across companies, but in my experience successful product launches consistently hinge on clear planning, targeted goals, strong c...

How exciting! This should be super helpful in ensuring your GTM teams can have effective conversations with customers. I've listed some additional elements you may want t...

Great question. At Zendesk, we do a lot of monthly/quarterly syncs with product leadership, sales leadership, marketing leadership, etc to discuss top programs and commun...

Great PMMs are intentional about their development - this is especially important if you’re on a team with narrow scope. If you’re not getting exposure to new areas - pri...

Product marketers have to work and communicate with a wide variety of stakeholders to push ideas and initiatives forward. Influence is critical for PMMs to be effective, ...

I would say this is not necessarily always the case. Adding new features can happen at any stage of the product lifecycle. It could be part of the early stage strategy to...

One of the biggest mistakes one can make is assuming the work is done once the product has launched. Here are a few things to consider when it comes to maintaining post-l...

Great question. Evaluating launch messaging is crucial to ensure it stands out. Here are a few impactful methods I have found effective: Competitive Analysis: Start with...

Launching from a smaller organization can be challenging, but it also presents some unique opportunities. One of the greatest advantages of being at a smaller organizatio...