Candace Marshall

AMA: Zendesk Senior Director, Product Marketing, Candace Marshall on Messaging

November 12 @ 8:00AM PST
Register for AMA
Zendesk Senior Director, Product Marketing, Candace Marshall on Messaging
We will email you Candace's answers to these questions after the event in case you can't make it.
Questions must be topic related and not promotional. (250 character limit)
Top Questions
For products that serve both B2B and B2C, how do you bring about a differentiation between their B2B and B2C Product Marketing since there might be a lot of overlap of Personas and JTBD (Jobs to Be Done) across both?
As a product marketer how would they tell the story to both sides of the coin, where it's the same user but their JTBD has changed.
How to validate your messaging and positioning once you've already finalized them?
How do you decide between the core vs. the non core offerings when doing messaging?
What is a good way to organize internal messaging docs for a product with many vertical use cases?