Candace Marshall

Excellent question. To answer your first question, as product marketers, we get requests for all types of content. One tip is to align on a bill of materials, segmented b...

In my experience, the best cross-functional relationships are built on trust and that starts with clear communication and follow-through. When both sides can count on eac...

As PMMs, we’re on the hook for successful product launches but often rely entirely on teams we don’t directly manage. Product needs to hit GA, Marketing needs to plug int...

First, when it comes to verticalization, focus is good. Has your company aligned on the top verticals? Even at the XX-billion dollar companies I've served, we've prioriti...

Sounds like your business is growing - how exciting! It's hard to answer this question without knowing how your business is structured but I'm happy to share common struc...

Before developing messaging, it's crucial to align on your ICP. It seems your team may have differing hypotheses about the ICP, so I recommend testing and reaching alignm...

In large companies, you can make your mark as a PMM through alignment and relationships. Firstly, it's important to ensure your work directly aligns with the company's go...

Great question, and it's common! Many of the products my team own today serve both B2B (business-to-business) and B2C (business-to-consumer) use cases. Generally, we deve...

Thank you for your question - it's an excellent one. In my experience, the platform story is distinct yet deeply complementary to product messaging. While product messagi...

Great question. Personally, I think feedback is a gift and I do love getting it - but timing and context are everything. The key is to bring stakeholders in early. If you...