Sharebird
MentorsAbout Us
Sign Up / Sign In
Ask me anything
AMA Page
Candace Marshall

AMA: Zendesk Senior Director, Product Marketing, Candace Marshall on Product Marketing Career Path

May 8 @ 10:00AM PST
Register for AMA
Zendesk Senior Director, Product Marketing, Candace Marshall on Product Marketing Career Path
We will email you Candace's answers to these questions after the event in case you can't make it.
Questions must be topic related and not promotional. (250 character limit)
Top Questions
In a large company, how can you ensure you are making an impact in your role as a product marketer?
Have you taken this course (productmarketingbootcamp.com)? I am looking to hone skills/knowledge in product marketing. Coming from content marketing and marketing ops, it hasn't been as easy to merge into PMM. Any other course recommendation is appreciated too!
If you had to build out a team of PMMs from scratch, how would you organize your team and which roles would own what?
In other words, if you went from one to ten - what would the structure look like? 1 Director/team lead, 2-3 Senior PMMs, and 4 PMMs? Would the team be divided by audience segment? By product? By strategy vs. tactics (i.e. larger GTM vs product launch)?
Is it possible to continue to grow to an executive role as a product marketer? Are there some industries that are better suited than some others? What about growing into a marketing leadership role?
What is the best thing about being a product marketer and what is the biggest challenge? How do you overcome this challenge?
What's surprised you most about leading product marketing teams at the Director/ SVP level?
If you’re impacted by a layoff what can you do to keep progressing as a PMM?
As a senior PMM with 8 - 10 years of experience under my belt, how do I position myself for a Director/Head of Product Marketing role without direct report experience? Besides people management skills, what other skills can a candidate highlight to stand out from the candidate pool?